# Mobile + · Tech & Marketing Trends 2018 · Zorraquino > Mobile use seems to have no ceiling URL: https://www.zorraquino.com/en/trends/marketing-digital-2018/mobile-plus ![Mobile +: Mobile use seems to have no ceiling](https://cdn.sanity.io/images/0w1142l8/production/bbe60757b0ceef2d205a0a437e82214f11e82171-1200x806.webp/mobile-mobile-use-seems-to-have-no-ceiling.webp?w=1600&fit=max&auto=format&q=85) Trend 01 # Mobile + 1. [Tech & Marketing Trends 2018Home](https://www.zorraquino.com/en/trends/marketing-digital-2018) 2. [Trend 01Mobile +](https://www.zorraquino.com/en/trends/marketing-digital-2018/mobile-plus) 3. [Trend 02Integrated communication](https://www.zorraquino.com/en/trends/marketing-digital-2018/integrated-communication) 4. [Trend 03The new chatbots](https://www.zorraquino.com/en/trends/marketing-digital-2018/the-new-chatbots) 5. [Trend 04Objectification](https://www.zorraquino.com/en/trends/marketing-digital-2018/thingification) 6. [Trend 05Automated content](https://www.zorraquino.com/en/trends/marketing-digital-2018/automated-content) 7. [Trend 06Self-service marketing](https://www.zorraquino.com/en/trends/marketing-digital-2018/self-service-marketing) 8. [Trend 07Live video](https://www.zorraquino.com/en/trends/marketing-digital-2018/live-video) 9. [Trend 08Semantic search](https://www.zorraquino.com/en/trends/marketing-digital-2018/semantic-search) 10. [Trend 09The brand as a medium](https://www.zorraquino.com/en/trends/marketing-digital-2018/the-brand-as-a-medium) 11. [Trend 10I-commerce](https://www.zorraquino.com/en/trends/marketing-digital-2018/i-commerce) 12. [Trend 11Image recognition](https://www.zorraquino.com/en/trends/marketing-digital-2018/image-recognition) 13. [Trend 12Micro-moments](https://www.zorraquino.com/en/trends/marketing-digital-2018/micro-moments) 14. [Trend 13Customer experience and data](https://www.zorraquino.com/en/trends/marketing-digital-2018/customer-experience-and-data) Mobile + Mobile use seems to have no ceiling ## The widespread use of mobile Mobile use among consumers and advertisers has not stopped growing in recent years. Now, just when it seemed about to hit its ceiling, it keeps growing, at a pace that seems to know no limits. In practice, the mobile phone is becoming the hub of every conversation, the main element transforming the user experience, the entry point for media consumption and also an increasingly irreplaceable ally for brands, both for traditional formats and for content marketing and other forms of digital marketing. Brands' experience in recent months bears this out. ## Cases 01 / 05 Zorraquino spotlights 1. 01 The ubiquity and functionality of the mobile phone suggest it is a tool that cannot be ignored, and that all brand communication should be designed to be received on mobile. 2. 02 What's more, because of its constant growth, mobile marketing is not only important here and now; it is positioned as one of the platforms that can evolve the most in the coming years and that will deserve special attention. 3. 03 Everything suggests that we are heading towards mobile positioned, above all, as the main platform for media consumption and the hub of the user experience. ## More on the trend ### References - [7 Tendencias Digitales Clave para 2018](https://www.fhios.es/7-tendencias-digitales-clave-para-2018/) - [Omnichannel e-commerce Marketing Strategies](https://www.coredna.com/blogs/omnichannel-ecommerce-marketing-strategy) - [10 Tendencias de Marketing Digital 2018](http://www.kanlli.com/estrategia-marketing-digital/tendencias-de-marketing-digital-2018/) Pages 3–18 of the report [![Integrated communication: From confrontation to integration: the digital and the real blend](https://cdn.sanity.io/images/0w1142l8/production/b8e3e0bad565532d70c25febbd5a0271905cac22-1280x960.webp/integrated-communication-from-confrontation-to-integration-the-digital-and-the.webp?w=1600&fit=max&auto=format&q=85)](https://www.zorraquino.com/en/trends/marketing-digital-2018/integrated-communication) Next trend · 02 [Integrated communication](https://www.zorraquino.com/en/trends/marketing-digital-2018/integrated-communication)