# Self-service marketing · Tech & Marketing Trends 2018
> Marketing you put together yourself
URL: https://www.zorraquino.com/en/trends/marketing-digital-2018/self-service-marketing

![Self-service marketing: Marketing you put together yourself](https://cdn.sanity.io/images/0w1142l8/production/a909554988f1ecf47ede244b73b9c4dac85f671e-1600x1067.webp/self-service-marketing-marketing-you-put-together-yourself.webp?w=1600&fit=max&auto=format&q=85)

Trend 06

# Self-service marketing

1. [Tech & Marketing Trends 2018Home](https://www.zorraquino.com/en/trends/marketing-digital-2018)
2. [Trend 01Mobile +](https://www.zorraquino.com/en/trends/marketing-digital-2018/mobile-plus)
3. [Trend 02Integrated communication](https://www.zorraquino.com/en/trends/marketing-digital-2018/integrated-communication)
4. [Trend 03The new chatbots](https://www.zorraquino.com/en/trends/marketing-digital-2018/the-new-chatbots)
5. [Trend 04Objectification](https://www.zorraquino.com/en/trends/marketing-digital-2018/thingification)
6. [Trend 05Automated content](https://www.zorraquino.com/en/trends/marketing-digital-2018/automated-content)
7. [Trend 06Self-service marketing](https://www.zorraquino.com/en/trends/marketing-digital-2018/self-service-marketing)
8. [Trend 07Live video](https://www.zorraquino.com/en/trends/marketing-digital-2018/live-video)
9. [Trend 08Semantic search](https://www.zorraquino.com/en/trends/marketing-digital-2018/semantic-search)
10. [Trend 09The brand as a medium](https://www.zorraquino.com/en/trends/marketing-digital-2018/the-brand-as-a-medium)
11. [Trend 10I-commerce](https://www.zorraquino.com/en/trends/marketing-digital-2018/i-commerce)
12. [Trend 11Image recognition](https://www.zorraquino.com/en/trends/marketing-digital-2018/image-recognition)
13. [Trend 12Micro-moments](https://www.zorraquino.com/en/trends/marketing-digital-2018/micro-moments)
14. [Trend 13Customer experience and data](https://www.zorraquino.com/en/trends/marketing-digital-2018/customer-experience-and-data)

Self-service marketing

Marketing you put together yourself

## Your way

Marketing is becoming even more democratic. Above all, thanks to the appearance of various kinds of templates that reduce putting together a campaign to simply choosing between options.

This is what is starting to be called self-service marketing. An alternative that puts creating a website, launching an emailing campaign, making a chart or designing an Instagram advert within almost anyone's reach. Self-service marketing makes clients more capable, makes marketing budgets cheaper, changes the value agencies bring and, above all, is here to stay.

## Cases

01 / 05

Zorraquino spotlights

1. 01  
Self-service communication is moving towards the democratisation of the marketing function: it gives everyone the possibility of producing high-level communication.
2. 02  
It will therefore probably mean a rise in the average standard of adverts, graphics, videos...
3. 03  
A kind of tool very directly linked to marketing automation but aimed rather at making specific tasks easier, with the help of templates.

## More on the trend

### References

- [Top Data Visualization Trends in 2017](https://about.infogr.am/blog/data-visualization-trends-2017/)
- [The Top Trends in Data Visualization for 2018](https://carto.com/blog/top-trends-data-visualization-2018/)
- [Top 10 Big Data Trends 2017](https://www.tableau.com/resource/top-10-big-data-trends-2017)
- [La Digitalización Marcará el Futuro de Nuestros Trabajos](http://www.puromarketing.com/30/28359/digitalizacion-marcara-futuro-nuestros-trabajos.html)

Pages 79–91 of the report

[![Live video: When we all become TV channels](https://cdn.sanity.io/images/0w1142l8/production/74ca1d5a6e43c94e3d61207c8040e027a0c6b908-722x706.webp/live-video-when-we-all-become-tv-channels.webp?w=1600&fit=max&auto=format&q=85)](https://www.zorraquino.com/en/trends/marketing-digital-2018/live-video)

Next trend · 07

[Live video](https://www.zorraquino.com/en/trends/marketing-digital-2018/live-video)