# Semantic search · Tech & Marketing Trends 2018 · Zorraquino > The semantic web becomes widespread without our noticing URL: https://www.zorraquino.com/en/trends/marketing-digital-2018/semantic-search ![Semantic search: The semantic web becomes widespread without our noticing](https://cdn.sanity.io/images/0w1142l8/production/63443b530c0ee235a9eafb003f248b4d5a468778-1600x1066.webp/semantic-search-the-semantic-web-becomes-widespread-without-our-noticing.webp?w=1600&fit=max&auto=format&q=85) Trend 08 # Semantic search 1. [Tech & Marketing Trends 2018Home](https://www.zorraquino.com/en/trends/marketing-digital-2018) 2. [Trend 01Mobile +](https://www.zorraquino.com/en/trends/marketing-digital-2018/mobile-plus) 3. [Trend 02Integrated communication](https://www.zorraquino.com/en/trends/marketing-digital-2018/integrated-communication) 4. [Trend 03The new chatbots](https://www.zorraquino.com/en/trends/marketing-digital-2018/the-new-chatbots) 5. [Trend 04Objectification](https://www.zorraquino.com/en/trends/marketing-digital-2018/thingification) 6. [Trend 05Automated content](https://www.zorraquino.com/en/trends/marketing-digital-2018/automated-content) 7. [Trend 06Self-service marketing](https://www.zorraquino.com/en/trends/marketing-digital-2018/self-service-marketing) 8. [Trend 07Live video](https://www.zorraquino.com/en/trends/marketing-digital-2018/live-video) 9. [Trend 08Semantic search](https://www.zorraquino.com/en/trends/marketing-digital-2018/semantic-search) 10. [Trend 09The brand as a medium](https://www.zorraquino.com/en/trends/marketing-digital-2018/the-brand-as-a-medium) 11. [Trend 10I-commerce](https://www.zorraquino.com/en/trends/marketing-digital-2018/i-commerce) 12. [Trend 11Image recognition](https://www.zorraquino.com/en/trends/marketing-digital-2018/image-recognition) 13. [Trend 12Micro-moments](https://www.zorraquino.com/en/trends/marketing-digital-2018/micro-moments) 14. [Trend 13Customer experience and data](https://www.zorraquino.com/en/trends/marketing-digital-2018/customer-experience-and-data) Semantic search The semantic web becomes widespread without our noticing ## Semantics makes more sense The promising web of universal access and infinite content has today become an unmanageable mass of information that is hard to make the most of: there is so much content that it is difficult to identify what is valuable. The semantic web tackles this problem by offering a way of finding information more easily and, above all, in a more personalised way: suited to the real interests of the person searching. A type of web, a search system that Facebook and Google have been using for years and that is presented as the great solution for bringing order and meaning to the internet. ## Cases 01 / 02 Zorraquino spotlights 1. 01 The main beneficiary of the semantic web is the end user, since it allows better searches and, in short, a better user experience, with all the benefits that also brings for web service providers. 2. 02 Indirectly, it also means better knowledge of users and, therefore, better targeting and greater accuracy not only in searches but also in purchase recommendations. 3. 03 With them, the internet giants could become indispensable: as the ones that respond best to consumers, connect with them best and keep them best. ## More on the trend ### References - [7 Predictions on the Future of Digital Marketing](https://www.brainsins.com/en/blog/7-predictions-future-digital-marketing/4457) - [Semantic Search in 2017: Looking at the Future of Content](https://expresswriters.com/semantic-search-in-2017-the-future-of-content/) - [Ahora se Habla Menos de Web Semántica, pero Facebook y Google la usan](http://www.lavanguardia.com/tecnologia/20170130/413848412884/web-semantica-inteligencia-artificial-big-data-facebook-google.html) Pages 109–116 of the report [![The brand as a medium: Content created by brands](https://cdn.sanity.io/images/0w1142l8/production/153d5c9a1bcafe7b1804b13026ba6fd000e80221-1320x660.webp/the-brand-as-a-medium-content-created-by-brands.webp?w=1600&fit=max&auto=format&q=85)](https://www.zorraquino.com/en/trends/marketing-digital-2018/the-brand-as-a-medium) Next trend · 09 [The brand as a medium](https://www.zorraquino.com/en/trends/marketing-digital-2018/the-brand-as-a-medium)