# Instagramisation · Tech & Marketing Trends 2019 · Zorraquino > Instagram becomes a shop and attracts brands' interest. URL: https://www.zorraquino.com/en/trends/marketing-trends-2019/instagramisation ![Instagramisation: Instagram becomes a shop and attracts brands' interest.](https://cdn.sanity.io/images/0w1142l8/production/524ad3481560b5421e2b2c8ceea8dcde6545a834-1600x900.webp/instagramisation-instagram-becomes-a-shop-and-attracts-brands-interest.webp?w=1600&fit=max&auto=format&q=85) Trend 01 # Instagramisation 1. [Tech & Marketing Trends 2019Home](https://www.zorraquino.com/en/trends/marketing-trends-2019) 2. [Trend 01Instagramisation](https://www.zorraquino.com/en/trends/marketing-trends-2019/instagramisation) 3. [Trend 02Interactive streets](https://www.zorraquino.com/en/trends/marketing-trends-2019/interactive-streets) 4. [Trend 03Infinity channel](https://www.zorraquino.com/en/trends/marketing-trends-2019/infinity-channel) 5. [Trend 04Blockchain certification](https://www.zorraquino.com/en/trends/marketing-trends-2019/blockchain-certification) 6. [Trend 05Frictionless Data](https://www.zorraquino.com/en/trends/marketing-trends-2019/frictionless-data) 7. [Trend 06The rebirth of SEO](https://www.zorraquino.com/en/trends/marketing-trends-2019/the-rebirth-of-seo) 8. [Trend 07Optimise to the max](https://www.zorraquino.com/en/trends/marketing-trends-2019/optimise-to-the-max) 9. [Trend 08The age of moderation](https://www.zorraquino.com/en/trends/marketing-trends-2019/the-age-of-moderation) 10. [Trend 09Voice & UX writing](https://www.zorraquino.com/en/trends/marketing-trends-2019/voice-and-ux-writing) 11. [Trend 10Simplicity to the limit](https://www.zorraquino.com/en/trends/marketing-trends-2019/simplicity-to-the-limit) Instagramisation Instagram becomes a shop and attracts brands' interest. ## Instashopping Instagram's growth is unstoppable, with a number of unique monthly users that passed 1 billion this year. But perhaps the most relevant thing about this social network (the fashionable social network) is not just its numbers but the effort it is making to become the ideal place for "online shopping", especially in some product categories. Throughout this year it has kept adding tools and features with the intention of simplifying the browsing and shopping experience: intuitive, easy and as seamless as possible. As well as giving brands more effective ways to promote their products. In fact, some are starting to say that Instagram is the best alternative to traditional "going shopping", because of the shopping experience it provides. Something it achieves with real mastery and that none of its competitors has managed to emulate. ## Cases 01 / 05 Zorraquino spotlights 1. 01 Instagram seems to be taking steps to become the ideal platform for "going shopping" online. 2. 02 It has gathered everything it needs to do intensive digital window dressing that lets you close with a purchase. 3. 03 However, it runs the risk of driving away users who do not go to Instagram to buy. Finding the balance between information and saturation could be key to its evolution. ## More on the trend ### References - [How businesses use Instagram Stories](https://99firms.com/blog/how-businesses-use-instagram-stories/) - [Insta Novels Bringing Classic Literature to Instagram Stories](https://www.nypl.org/blog/2018/08/22/instanovels) - [Instagram said to be prepping stand-alone shopping app](https://www.digitaltrends.com/social-media/instagram-said-to-be-prepping-standalone-shopping-app/) - [10 datos sobre Instagram de marketing](https://www.cyberclick.es/numerical-blog/10-datos-sobre-instagram-de-marketing) Pages 4–27 of the report [![Interactive streets: The invasion of smart screens.](https://cdn.sanity.io/images/0w1142l8/production/21e0295d42382136aeb70a868ac1010e1c4124f5-1600x1000.webp/interactive-streets-the-invasion-of-smart-screens.webp?w=1600&fit=max&auto=format&q=85)](https://www.zorraquino.com/en/trends/marketing-trends-2019/interactive-streets) Next trend · 02 [Interactive streets](https://www.zorraquino.com/en/trends/marketing-trends-2019/interactive-streets)