# Optimise to the max · Tech & Marketing Trends 2019
> Results taken to the max.
URL: https://www.zorraquino.com/en/trends/marketing-trends-2019/optimise-to-the-max

![Optimise to the max: Results taken to the max.](https://cdn.sanity.io/images/0w1142l8/production/da8f2dde1aded1ec1dfde7e11f6ec24edd20dc94-1600x1199.webp/optimise-to-the-max-results-taken-to-the-max.webp?w=1600&fit=max&auto=format&q=85)

Trend 07

# Optimise to the max

1. [Tech & Marketing Trends 2019Home](https://www.zorraquino.com/en/trends/marketing-trends-2019)
2. [Trend 01Instagramisation](https://www.zorraquino.com/en/trends/marketing-trends-2019/instagramisation)
3. [Trend 02Interactive streets](https://www.zorraquino.com/en/trends/marketing-trends-2019/interactive-streets)
4. [Trend 03Infinity channel](https://www.zorraquino.com/en/trends/marketing-trends-2019/infinity-channel)
5. [Trend 04Blockchain certification](https://www.zorraquino.com/en/trends/marketing-trends-2019/blockchain-certification)
6. [Trend 05Frictionless Data](https://www.zorraquino.com/en/trends/marketing-trends-2019/frictionless-data)
7. [Trend 06The rebirth of SEO](https://www.zorraquino.com/en/trends/marketing-trends-2019/the-rebirth-of-seo)
8. [Trend 07Optimise to the max](https://www.zorraquino.com/en/trends/marketing-trends-2019/optimise-to-the-max)
9. [Trend 08The age of moderation](https://www.zorraquino.com/en/trends/marketing-trends-2019/the-age-of-moderation)
10. [Trend 09Voice & UX writing](https://www.zorraquino.com/en/trends/marketing-trends-2019/voice-and-ux-writing)
11. [Trend 10Simplicity to the limit](https://www.zorraquino.com/en/trends/marketing-trends-2019/simplicity-to-the-limit)

Optimise to the max

Results taken to the max.

## Conversion Rate Optimisation

Digital marketing revolves around the concept of conversion: getting website visitors to buy or take the desired action. CRO meets this need by putting testing at the centre and studying optimisation from a holistic point of view: considering every element that contributes to it. A cooperation needed to get good results, ending in specific measures and recommendations to turn visitors into customers. UX, web analytics, SEO, A/B tests, neuromarketing… complement each other to improve conversion and undergo the process of continuous refinement that today's pace of communication and markets demands.

## Cases

01 / 05

Zorraquino spotlights

1. 01  
Efficiency requires continuous changes and improvements to optimise conversions and satisfy users.
2. 02  
The era of working in silos is over. Every discipline cooperates and brings its own view to provide the best experience for users. A global strategy, not an isolated one.
3. 03  
CRO brings an integrated view, with optimisation as the reference, to which SEO rankings that generate traffic, UX design, web analytics, programming, etc. contribute.

## More on the trend

### References

- [CRO + Analítica, SEO Y UX](https://kschool.com/blog/analitica-web/cro-analitica-seo-ux/)
- [Sesiones Zorraquino](https://www.zorraquino.com/sesiones/2018/09/conversion-rate-optimization-cro.html)
- [CMOs are the new CROs](https://vwo.com/blog/align-sales-and-marketing-growth-in-revenue/)
- [9 Conversion Rate Optimization Principles to Get You Started (If You Can’t Test)](https://conversionxl.com/blog/conversion-rate-optimization-principles/)

Pages 155–183 of the report

[![The age of moderation: Big brands join the digital detox.](https://cdn.sanity.io/images/0w1142l8/production/e23f97130ccc3f2be2c4ffd83611e3b24477d435-1600x1000.webp/the-age-of-moderation-big-brands-join-the-digital-detox.webp?w=1600&fit=max&auto=format&q=85)](https://www.zorraquino.com/en/trends/marketing-trends-2019/the-age-of-moderation)

Next trend · 08

[The age of moderation](https://www.zorraquino.com/en/trends/marketing-trends-2019/the-age-of-moderation)