# Simplicity to the limit · Tech & Marketing Trends 2019
> Less is more, in digital branding too.
URL: https://www.zorraquino.com/en/trends/marketing-trends-2019/simplicity-to-the-limit

![Simplicity to the limit: Less is more, in digital branding too.](https://cdn.sanity.io/images/0w1142l8/production/6ce711b01221e646679d2bf9e36befdb2317f009-1300x860.webp/simplicity-to-the-limit-less-is-more-in-digital-branding-too.webp?w=1600&fit=max&auto=format&q=85)

Trend 10

# Simplicity to the limit

1. [Tech & Marketing Trends 2019Home](https://www.zorraquino.com/en/trends/marketing-trends-2019)
2. [Trend 01Instagramisation](https://www.zorraquino.com/en/trends/marketing-trends-2019/instagramisation)
3. [Trend 02Interactive streets](https://www.zorraquino.com/en/trends/marketing-trends-2019/interactive-streets)
4. [Trend 03Infinity channel](https://www.zorraquino.com/en/trends/marketing-trends-2019/infinity-channel)
5. [Trend 04Blockchain certification](https://www.zorraquino.com/en/trends/marketing-trends-2019/blockchain-certification)
6. [Trend 05Frictionless Data](https://www.zorraquino.com/en/trends/marketing-trends-2019/frictionless-data)
7. [Trend 06The rebirth of SEO](https://www.zorraquino.com/en/trends/marketing-trends-2019/the-rebirth-of-seo)
8. [Trend 07Optimise to the max](https://www.zorraquino.com/en/trends/marketing-trends-2019/optimise-to-the-max)
9. [Trend 08The age of moderation](https://www.zorraquino.com/en/trends/marketing-trends-2019/the-age-of-moderation)
10. [Trend 09Voice & UX writing](https://www.zorraquino.com/en/trends/marketing-trends-2019/voice-and-ux-writing)
11. [Trend 10Simplicity to the limit](https://www.zorraquino.com/en/trends/marketing-trends-2019/simplicity-to-the-limit)

Simplicity to the limit

Less is more, in digital branding too.

## Reduce to the max

“Less is more” may seem a rather overused phrase, but it powerfully reflects one of this year's branding macro-trends.

Simple, agile designs in which there is not a single element too many and each one has its function. Every excessive and unnecessary component and feature disappears. Brands know their designs are more ephemeral than ever, but their essence and identity must remain.

Challenges: surprising users and making browsing so easy and intuitive that they don't want to stop visiting you.

Typefaces, shapes, colours… countless attributes shape the stage on which a user with good aesthetic taste moves.

## Cases

01 / 05

Zorraquino spotlights

1. 01  
Many of the trends that worked in 2018 keep moving forward and gaining strength in the year now beginning.
2. 02  
Simplicity is welcomed by users who know what they want and let themselves be delighted by good taste.
3. 03  
The challenge will be to stand out from the competition with your brand's own elements that speak to customers as equals.

## More on the trend

### References

- [2019 Web Design Trends](https://www.theedesign.com/blog/2018/web-design-trends-2019)
- [7 tendencias hot web para 2019](https://www.creativebloq.com/features/web-trends)

Pages 233–253 of the report

[![UX Trends 2018 cover: a cloud of turquoise ink falling through water against a black background.](https://cdn.sanity.io/images/0w1142l8/production/50c2b72387c03997c6c274c810e710485022535b-2400x1800.webp/ux-trends-2018-cover-a-cloud-of-turquoise-ink-falling-through-water-against-a.webp?w=1600&fit=max&auto=format&q=85)](https://www.zorraquino.com/en/trends/ux-trends-2018)

Next report

[UX Trends 2018](https://www.zorraquino.com/en/trends/ux-trends-2018)