# The age of moderation · Tech & Marketing Trends 2019
> Big brands join the digital detox.
URL: https://www.zorraquino.com/en/trends/marketing-trends-2019/the-age-of-moderation

![The age of moderation: Big brands join the digital detox.](https://cdn.sanity.io/images/0w1142l8/production/e23f97130ccc3f2be2c4ffd83611e3b24477d435-1600x1000.webp/the-age-of-moderation-big-brands-join-the-digital-detox.webp?w=1600&fit=max&auto=format&q=85)

Trend 08

# The age of moderation

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9. [Trend 08The age of moderation](https://www.zorraquino.com/en/trends/marketing-trends-2019/the-age-of-moderation)
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The age of moderation

Big brands join the digital detox.

## Digital detox

In the times we live in, digital detox has become a necessity: we are all aware that, to live healthily, we need to moderate our digital media habits and lead slightly less technological lives. Something that began a few years ago, is still growing, and that we all try to build into our habits in some way. What's new now is that big companies have started to take action, especially the main technology platforms. They have adopted moderation as part of their discourse and set out to teach people to use technology and digital media sensibly, wisely and in moderation, to make the most of them without missing out on other valuable parts of life.

## Cases

01 / 05

Zorraquino spotlights

1. 01  
Moderation is taking shape as a movement and, although we cannot disconnect completely, it can become a solid, lasting trend.
2. 02  
A trend that may also shape the way brands relate to their customers and how they carry out their marketing actions.
3. 03  
Moving towards communication that is more respectful of audiences' time, avoids interruption and insistence, and aims for fewer but more valuable encounters.

## More on the trend

### References

- [Apple’s plan to make its design less addictive](https://www.fastcompany.com/90174575/everything-apple-is-changing-to-make-its-design-less-addictive)
- [Social Media Wellbeing](https://www.jwtintelligence.com/2018/05/social-media-wellbeing/)
- [Google wants to make JOMO happen](https://www.fastcompany.com/90213150/google-wants-to-make-jomo-happen)

Pages 184–206 of the report

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Next trend · 09

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