# The rebirth of SEO · Tech & Marketing Trends 2019
> New places, new languages and new platforms.
URL: https://www.zorraquino.com/en/trends/marketing-trends-2019/the-rebirth-of-seo

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Trend 06

# The rebirth of SEO

1. [Tech & Marketing Trends 2019Home](https://www.zorraquino.com/en/trends/marketing-trends-2019)
2. [Trend 01Instagramisation](https://www.zorraquino.com/en/trends/marketing-trends-2019/instagramisation)
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6. [Trend 05Frictionless Data](https://www.zorraquino.com/en/trends/marketing-trends-2019/frictionless-data)
7. [Trend 06The rebirth of SEO](https://www.zorraquino.com/en/trends/marketing-trends-2019/the-rebirth-of-seo)
8. [Trend 07Optimise to the max](https://www.zorraquino.com/en/trends/marketing-trends-2019/optimise-to-the-max)
9. [Trend 08The age of moderation](https://www.zorraquino.com/en/trends/marketing-trends-2019/the-age-of-moderation)
10. [Trend 09Voice & UX writing](https://www.zorraquino.com/en/trends/marketing-trends-2019/voice-and-ux-writing)
11. [Trend 10Simplicity to the limit](https://www.zorraquino.com/en/trends/marketing-trends-2019/simplicity-to-the-limit)

The rebirth of SEO

New places, new languages and new platforms.

## A new SEO

We have been talking about SEO for years, and in the background we always hear the same refrain: the importance of creating relevant, quality content. But through which devices does that content reach users? The ways of searching have changed, and brands have to think about local SEO, mobile SEO, social media SEO and even voice SEO. A discipline that turns searches into conversation.

Virtual assistants keep growing and brands will have to “teach” consumers to talk to them. By 2020, 30% of browsing sessions will take place without screens. Are brands and users ready? Alongside this, new search platforms are appearing that compete with the omnipresent Google and require different SEO strategies.

## Cases

01 / 05

Zorraquino spotlights

1. 01  
Brands must work for users who look for content on the move and almost hands-free.
2. 02  
Semantics becomes especially important in voice searches. People don't search the same way with a keyboard as when asking a virtual assistant a question.
3. 03  
Google's teams are working on ranking audio in their searches, which will give voice SEO a boost.

## More on the trend

### References

- [We Analyzed 10,000 Google Home Results. Here´s What We Learned About Voice Search SEO](https://backlinko.com/voice-search-seo-study)
- [12 SEO Trends Heating Up 2018](https://www.forbes.com/sites/forbesagencycouncil/2018/03/13/12-seo-trends-heating-up-2018/)

Pages 125–154 of the report

[![Optimise to the max: Results taken to the max.](https://cdn.sanity.io/images/0w1142l8/production/da8f2dde1aded1ec1dfde7e11f6ec24edd20dc94-1600x1199.webp/optimise-to-the-max-results-taken-to-the-max.webp?w=1600&fit=max&auto=format&q=85)](https://www.zorraquino.com/en/trends/marketing-trends-2019/optimise-to-the-max)

Next trend · 07

[Optimise to the max](https://www.zorraquino.com/en/trends/marketing-trends-2019/optimise-to-the-max)