# Augmented promotion · Metaverse Trends · Zorraquino > Brands are looking for their interactive space. URL: https://www.zorraquino.com/en/trends/metaverse-trends-2022/augmented-promotion ![Augmented promotion: Brands are looking for their interactive space.](https://cdn.sanity.io/images/0w1142l8/production/85b91d2265eaf4abf3b451eabefe5d00c87c12ba-1463x1096.webp/augmented-promotion-brands-are-looking-for-their-interactive-space.webp?w=1600&fit=max&auto=format&q=85) Trend 06 # Augmented promotion 1. [Metaverse TrendsHome](https://www.zorraquino.com/en/trends/metaverse-trends-2022) 2. [Trend 01Interaction paradigm](https://www.zorraquino.com/en/trends/metaverse-trends-2022/interaction-paradigm) 3. [Trend 02World building](https://www.zorraquino.com/en/trends/metaverse-trends-2022/world-building) 4. [Trend 03New explorations](https://www.zorraquino.com/en/trends/metaverse-trends-2022/new-explorations) 5. [Trend 04Framework challenges](https://www.zorraquino.com/en/trends/metaverse-trends-2022/framework-challenges) 6. [Trend 05Emerging economies](https://www.zorraquino.com/en/trends/metaverse-trends-2022/emerging-economies) 7. [Trend 06Augmented promotion](https://www.zorraquino.com/en/trends/metaverse-trends-2022/augmented-promotion) 8. [Trend 07Immersive workspaces](https://www.zorraquino.com/en/trends/metaverse-trends-2022/immersive-workspaces) 9. [Trend 08Virtual goods](https://www.zorraquino.com/en/trends/metaverse-trends-2022/virtual-goods) 10. [Trend 09Mass entertainment](https://www.zorraquino.com/en/trends/metaverse-trends-2022/mass-entertainment) 11. [Trend 10Against the copy](https://www.zorraquino.com/en/trends/metaverse-trends-2022/against-the-copy) Augmented promotion Brands are looking for their interactive space. Trend axes - Metaforce - Digital spaces - Virtual environments - Corporate metaverses ## Search for brand identity in the virtual world In the search for virtual identities, brands take advantage of users and begin to define their strategies and objectives in the metaverse in order not to lose competitiveness in front of their audience. Companies have to be where their customers are and adjust to the needs they demand; but, really, is the consumer currently demanding metaverse? Although these new worlds are presented as the perfect alternative for brands and customers to generate a meeting space, beyond sales, the number of users who actively interact in these spaces is still lower than desired. On the contrary, the risk of designing a metaverse with projection and guarantees in this premature phase continues to be, for the moment, somewhat high. In this sense, companies are torn between creating their own corporate metaverses or finding their own space in existing ones. In any case, they should be the result of a deep process of active listening and participation, involving their main customers, to achieve coherent spaces in line with their philosophy, values and real life purposes. A long-distance race for the positioning of the big brands as pioneers in promotional and consumer actions, which, if it continues as an upward trend, will lead to reflect on the position that those companies with less economic and adaptive capacity to enter the metaverse will adopt. ## Cases 01 / 02 Zorraquino spotlights 1. 01 With the arrival of brands in the metaverse, new tools are beginning to emerge to offer immersive experiences capable of opening new revenue streams: from the online sale of products, NFT, the organization of events ... 2. 02 In the creation of corporate metaverses it will be key that companies do not lose focus and act in line with their goals and purposes in real life. Not everything goes and not all brands have to have a presence in these worlds. 3. 03 Just as brands attend to the behaviors of their core market segments in physical and digital environments, they will soon need to start analyzing their iterations in these new immersive environments. ## More on the trend ### References - [Heineken launches virtual beer in self-mocking metaverse 'joke'](https://www.bbc.com/news/technology-60793847) - [Acuraverse](https://acuraverse.com/) - [La revolución del metaverso](https://elpais.com/extra/publicidad/2022-01-28/la-revolucion-del-metaverso.html) - [4 ways brands can succeed in the metaverse](https://www.thedrum.com/profile/tagww/news/4-ways-brands-can-succeed-in-the-metaverse) - [Vans World](https://www.roblox.com/vans) - [How Brands Can Enter the Metaverse](https://hbr.org/2022/01/how-brands-can-enter-the-metaverse) - [Virtual merchandising solution Artemis launches today](https://fashionunited.uk/news/retail/virtual-merchandising-solution-artemis-to-launch-next-week/2022022361548) - [Helpshift contemplates customer support for the metaverse with Metashift](https://venturebeat.com/2022/03/31/helpshift-contemplates-customer-support-for-the-metaverse-with-metashift/) - [Toothpaste brand Closeup lets couples facing real world obstacles mint NFT marriage certs](https://www.marketing-interactive.com/closeup-unilever-marriage-virtual-nft) - [Almond Breeze](https://almondbreeze.apefuel.io/) - [Coca-Cola le da un sorbo al metaverso con una nueva bebida con sabor a píxel](https://www.marketingdirecto.com/anunciantes-general/anunciantes/coca-cola-sorbo-metaverso-bebida-sabor-pixel) - [Heineken Silver llega al mundo real desde el metaverso](https://www.reasonwhy.es/actualidad/heineken-silver-llega-mundo-real-desde-metaverso-concierto-ana-mena-quevedo) - [El “meta-momento” para las marcas](https://www2.deloitte.com/cl/es/pages/strategy-operations/articles/cmo-program/meta-momento-para-la-marcas.html) - [El metaverso da forma a las empresas, los negocios y la realidad del futuro](https://www.expansion.com/economia/2022/03/22/623915e5e5fdea1d608b4689.html) - [Eyekandy lanza la marca “MetaStores” para el metaverso](https://www.businesswire.com/news/home/20220118006145/es/) Pages 76–88 of the report [![Immersive workspaces: The advantages of the office in the digital world.](https://cdn.sanity.io/images/0w1142l8/production/e989f6fff8437edf04a99329b78a49c6d79a6401-1725x1293.webp/immersive-workspaces-the-advantages-of-the-office-in-the-digital-world.webp?w=1600&fit=max&auto=format&q=85)](https://www.zorraquino.com/en/trends/metaverse-trends-2022/immersive-workspaces) Next trend · 07 [Immersive workspaces](https://www.zorraquino.com/en/trends/metaverse-trends-2022/immersive-workspaces)