# UX Trends 2017 · Zorraquino
> User experience trends for 2017.
URL: https://www.zorraquino.com/en/trends/ux-trends-2017

![UX Trends 2017 cover: a cloud of magenta and green ink spreading through water against a black background.](https://cdn.sanity.io/images/0w1142l8/production/770a17d507c90378cf5e1384e827ee8a051899f9-2400x1799.webp/ux-trends-2017-cover-a-cloud-of-magenta-and-green-ink-spreading-through-water.webp?w=1600&fit=max&auto=format&q=85)

# UXTrends 2017

User experience trends for 2017.

[Download the reportDownload](https://cdn.sanity.io/files/0w1142l8/production/1c2588797651c538df259a174e7b123db1c90e04.pdf/zorraquino-ux-trends-2017-es.pdf?dl=)

1. [UX Trends 2017Home](https://www.zorraquino.com/en/trends/ux-trends-2017)
2. [Trend 01UX goes voice](https://www.zorraquino.com/en/trends/ux-trends-2017/ux-goes-voice)
3. [Trend 02Simple vs Retro](https://www.zorraquino.com/en/trends/ux-trends-2017/simple-vs-retro)
4. [Trend 03Invisible](https://www.zorraquino.com/en/trends/ux-trends-2017/invisible)
5. [Trend 04Betting on the virtual](https://www.zorraquino.com/en/trends/ux-trends-2017/betting-on-virtual)
6. [Trend 05Better to anticipate](https://www.zorraquino.com/en/trends/ux-trends-2017/better-to-anticipate)
7. [Trend 06The return of text](https://www.zorraquino.com/en/trends/ux-trends-2017/the-return-of-text)
8. [Trend 07Talking in images](https://www.zorraquino.com/en/trends/ux-trends-2017/talking-in-images)
9. [Trend 08Think mini](https://www.zorraquino.com/en/trends/ux-trends-2017/think-mini)
10. [Trend 09Do it yourself](https://www.zorraquino.com/en/trends/ux-trends-2017/do-it-yourself)
11. [Trend 10Journeys](https://www.zorraquino.com/en/trends/ux-trends-2017/journeys)
12. [Trend 11Tell me with video](https://www.zorraquino.com/en/trends/ux-trends-2017/tell-me-with-video)
13. [Trend 12UX on the move](https://www.zorraquino.com/en/trends/ux-trends-2017/ux-on-the-move)

## Introduction

For those who don’t know us, Zorraquino is a design and digital strategy agency, specialising in branding, user experience and the development of end-to-end solutions for digital business.

## The 12 trends

[![UX goes voice: Designing experiences to be spoken](https://cdn.sanity.io/images/0w1142l8/production/a91384e6adade3ec4a325e91cedde3416246d80e-1000x433.webp/ux-goes-voice-designing-experiences-to-be-spoken.webp?w=1600&fit=max&auto=format&q=85)01UX goes voiceDesigning experiences to be spokenRead trend](https://www.zorraquino.com/en/trends/ux-trends-2017/ux-goes-voice)[![Simple vs Retro: Connecting by looking to the past](https://cdn.sanity.io/images/0w1142l8/production/60a1d3da2d85d45f51923fe610e2c3be4d3d67e7-1200x674.webp/simple-vs-retro-connecting-by-looking-to-the-past.webp?w=1600&fit=max&auto=format&q=85)02Simple vs RetroConnecting by looking to the pastRead trend](https://www.zorraquino.com/en/trends/ux-trends-2017/simple-vs-retro)[![Invisible: UX that works without being seen](https://cdn.sanity.io/images/0w1142l8/production/525f4a87aa3e2191c3593b69f380cdf60ccf72c0-1600x1199.webp/invisible-ux-that-works-without-being-seen.webp?w=1600&fit=max&auto=format&q=85)03InvisibleUX that works without being seenRead trend](https://www.zorraquino.com/en/trends/ux-trends-2017/invisible)[![Betting on the virtual: As real as life itself](https://cdn.sanity.io/images/0w1142l8/production/b235ef0ead09a76db87daad407c365436bd3cb51-1280x720.webp/betting-on-the-virtual-as-real-as-life-itself.webp?w=1600&fit=max&auto=format&q=85)04Betting on the virtualAs real as life itselfRead trend](https://www.zorraquino.com/en/trends/ux-trends-2017/betting-on-virtual)[![Better to anticipate: Giving without being asked](https://cdn.sanity.io/images/0w1142l8/production/0885d109c40f4898cedc74f02de966f377b4b95d-1600x1056.webp/better-to-anticipate-giving-without-being-asked.webp?w=1600&fit=max&auto=format&q=85)05Better to anticipateGiving without being askedRead trend](https://www.zorraquino.com/en/trends/ux-trends-2017/better-to-anticipate)[![The return of text: Reading and writing the new interface](https://cdn.sanity.io/images/0w1142l8/production/85ad352b99f80ef6aacb5b05f18aadcf6ab9cd76-1600x1092.webp/the-return-of-text-reading-and-writing-the-new-interface.webp?w=1600&fit=max&auto=format&q=85)06The return of textReading and writing the new interfaceRead trend](https://www.zorraquino.com/en/trends/ux-trends-2017/the-return-of-text)[![Talking in images: Showing instead of telling](https://cdn.sanity.io/images/0w1142l8/production/7ed00996c13306170409c8a994fd35295a6c6d52-1600x1056.webp/talking-in-images-showing-instead-of-telling.webp?w=1600&fit=max&auto=format&q=85)07Talking in imagesShowing instead of tellingRead trend](https://www.zorraquino.com/en/trends/ux-trends-2017/talking-in-images)[![Think mini: The same, in fewer steps](https://cdn.sanity.io/images/0w1142l8/production/384a224767c8a04f57ef45a0385788de383a0dd4-1600x1092.webp/think-mini-the-same-in-fewer-steps.webp?w=1600&fit=max&auto=format&q=85)08Think miniThe same, in fewer stepsRead trend](https://www.zorraquino.com/en/trends/ux-trends-2017/think-mini)[![Do it yourself: The user builds the experience](https://cdn.sanity.io/images/0w1142l8/production/903616473acefd7f46083b439db49082ad23693a-1600x892.webp/do-it-yourself-the-user-builds-the-experience.webp?w=1600&fit=max&auto=format&q=85)09Do it yourselfThe user builds the experienceRead trend](https://www.zorraquino.com/en/trends/ux-trends-2017/do-it-yourself)[![Journeys: Designing paths that walk themselves](https://cdn.sanity.io/images/0w1142l8/production/80adba6f75cb4fdba46b301c952df5e82b77bd83-1247x636.webp/journeys-designing-paths-that-walk-themselves.webp?w=1600&fit=max&auto=format&q=85)10JourneysDesigning paths that walk themselvesRead trend](https://www.zorraquino.com/en/trends/ux-trends-2017/journeys)[![Tell me with video: Bringing the experience closer to life](https://cdn.sanity.io/images/0w1142l8/production/0692404807dc0fdbe7bb858f5c3fa188f1878b5a-1600x900.webp/tell-me-with-video-bringing-the-experience-closer-to-life.webp?w=1600&fit=max&auto=format&q=85)11Tell me with videoBringing the experience closer to lifeRead trend](https://www.zorraquino.com/en/trends/ux-trends-2017/tell-me-with-video)[![UX on the move: Design for a mobile world](https://cdn.sanity.io/images/0w1142l8/production/b8545afe9f41bd4d510dbec6e0f4eda7bf2aeb8e-1600x787.webp/ux-on-the-move-design-for-a-mobile-world.webp?w=1600&fit=max&auto=format&q=85)12UX on the moveDesign for a mobile worldRead trend](https://www.zorraquino.com/en/trends/ux-trends-2017/ux-on-the-move)

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