# Better to anticipate · UX Trends 2017 · Zorraquino > Giving without being asked URL: https://www.zorraquino.com/en/trends/ux-trends-2017/better-to-anticipate ![Better to anticipate: Giving without being asked](https://cdn.sanity.io/images/0w1142l8/production/0885d109c40f4898cedc74f02de966f377b4b95d-1600x1056.webp/better-to-anticipate-giving-without-being-asked.webp?w=1600&fit=max&auto=format&q=85) Trend 05 # Better to anticipate 1. [UX Trends 2017Home](https://www.zorraquino.com/en/trends/ux-trends-2017) 2. [Trend 01UX goes voice](https://www.zorraquino.com/en/trends/ux-trends-2017/ux-goes-voice) 3. [Trend 02Simple vs Retro](https://www.zorraquino.com/en/trends/ux-trends-2017/simple-vs-retro) 4. [Trend 03Invisible](https://www.zorraquino.com/en/trends/ux-trends-2017/invisible) 5. [Trend 04Betting on the virtual](https://www.zorraquino.com/en/trends/ux-trends-2017/betting-on-virtual) 6. [Trend 05Better to anticipate](https://www.zorraquino.com/en/trends/ux-trends-2017/better-to-anticipate) 7. [Trend 06The return of text](https://www.zorraquino.com/en/trends/ux-trends-2017/the-return-of-text) 8. [Trend 07Talking in images](https://www.zorraquino.com/en/trends/ux-trends-2017/talking-in-images) 9. [Trend 08Think mini](https://www.zorraquino.com/en/trends/ux-trends-2017/think-mini) 10. [Trend 09Do it yourself](https://www.zorraquino.com/en/trends/ux-trends-2017/do-it-yourself) 11. [Trend 10Journeys](https://www.zorraquino.com/en/trends/ux-trends-2017/journeys) 12. [Trend 11Tell me with video](https://www.zorraquino.com/en/trends/ux-trends-2017/tell-me-with-video) 13. [Trend 12UX on the move](https://www.zorraquino.com/en/trends/ux-trends-2017/ux-on-the-move) Better to anticipate Giving without being asked ## In short Anticipatory design to make things easier for the consumer. Design that always tries to stay one step ahead: offering actions, answers, services... before you ask for them. Built on prior knowledge. Knowledge of the consumer based on: data analysis, previous purchases, market knowledge, analysis of the purchase process. Geared to feedback and continuous improvement: there is no knowledge without monitoring and a response from the user. Design as important as data. ## Cases 01 / 04 Zorraquino spotlights 1. 01 Design moves from simply presenting a selection, or making navigation easier, to replacing the consumer when it comes to making decisions. 2. 02 A new way of understanding design that demands not only graphic skill but an understanding of purchase and decision-making processes and, also, the ability to process and analyse data. 3. 03 It also requires the user to "get used to it", giving up prominence and power. ## More on the trend ### References - [Anticiparse, automatizar las acciones, aconsejar y descubrir. Tendencias 2017.](https://www.multiplica.com/wp-content/uploads/2017/02/multiplica.tendenciasux2017.pdf) - [http://www.mondo.com/ux-design-trends-2016-2017/](https://www.solomarketing.es/las-tendencias-clave-en-experiencia-de-usuario-ux-para-2017/) - [https://blogs.oracle.com/VOX/entry/smart\_user\_experiences\_machine\_learning?SC=ccentralmachine-learning-ashley-forbes Interstitial anxiety](https://www.quora.com/What-are-some-examples-of-UX-Ui-animation-that-reduce-interstitial-anxiety) Pages 52–63 of the report [![The return of text: Reading and writing the new interface](https://cdn.sanity.io/images/0w1142l8/production/85ad352b99f80ef6aacb5b05f18aadcf6ab9cd76-1600x1092.webp/the-return-of-text-reading-and-writing-the-new-interface.webp?w=1600&fit=max&auto=format&q=85)](https://www.zorraquino.com/en/trends/ux-trends-2017/the-return-of-text) Next trend · 06 [The return of text](https://www.zorraquino.com/en/trends/ux-trends-2017/the-return-of-text)