# Invisible · UX Trends 2017 · Zorraquino
> UX that works without being seen
URL: https://www.zorraquino.com/en/trends/ux-trends-2017/invisible

![Invisible: UX that works without being seen](https://cdn.sanity.io/images/0w1142l8/production/525f4a87aa3e2191c3593b69f380cdf60ccf72c0-1600x1199.webp/invisible-ux-that-works-without-being-seen.webp?w=1600&fit=max&auto=format&q=85)

Trend 03

# Invisible

1. [UX Trends 2017Home](https://www.zorraquino.com/en/trends/ux-trends-2017)
2. [Trend 01UX goes voice](https://www.zorraquino.com/en/trends/ux-trends-2017/ux-goes-voice)
3. [Trend 02Simple vs Retro](https://www.zorraquino.com/en/trends/ux-trends-2017/simple-vs-retro)
4. [Trend 03Invisible](https://www.zorraquino.com/en/trends/ux-trends-2017/invisible)
5. [Trend 04Betting on the virtual](https://www.zorraquino.com/en/trends/ux-trends-2017/betting-on-virtual)
6. [Trend 05Better to anticipate](https://www.zorraquino.com/en/trends/ux-trends-2017/better-to-anticipate)
7. [Trend 06The return of text](https://www.zorraquino.com/en/trends/ux-trends-2017/the-return-of-text)
8. [Trend 07Talking in images](https://www.zorraquino.com/en/trends/ux-trends-2017/talking-in-images)
9. [Trend 08Think mini](https://www.zorraquino.com/en/trends/ux-trends-2017/think-mini)
10. [Trend 09Do it yourself](https://www.zorraquino.com/en/trends/ux-trends-2017/do-it-yourself)
11. [Trend 10Journeys](https://www.zorraquino.com/en/trends/ux-trends-2017/journeys)
12. [Trend 11Tell me with video](https://www.zorraquino.com/en/trends/ux-trends-2017/tell-me-with-video)
13. [Trend 12UX on the move](https://www.zorraquino.com/en/trends/ux-trends-2017/ux-on-the-move)

Invisible

UX that works without being seen

## In short

Haptic design: buttons and keys that give users sensory feedback.

Age-adapted design: beyond "responsive design", which adapts to each platform. Colours, typefaces, illustrations, texts, spacing, navigation menus... suited to the users’ age.

Animations that support the meaning of the design, that say things, anticipate the next step and help reduce "interstitial anxiety": that moment of silence between the user taking an action and getting a response.

## Cases

01 / 03

Zorraquino spotlights

1. 01  
The many options designers have to illustrate and enrich apps and websites can put usefulness at risk.
2. 02  
Paying attention to every single detail is the key to success when designing with the user experience in mind.
3. 03  
The criterion of invisibility helps to tell what works from what doesn’t.

## More on the trend

### References

- [Tendencias 2017](https://www.multiplica.com/wp-content/uploads/2017/02/multiplica.tendenciasux2017.pdf)
- [Barra búsqueda Snapchat](https://techcrunch.com/2017/01/23/snapchats-big-redesign-featuring-universal-search-and-more-just-hit-ios/)
- [Animación funcional](http://forolr.com/temas/animacion-funcional-en-el-diseno-ux-que-hace-una-buena-transicion.)
- [22/](https://medium.com/@juancaferraris/animaciones-en-el-dise%C3%B1o-de-ux-mobile-a4d7600d5930#.2tf23u8xk)
- [https://www.beeva.com/beeva-view/diseno-y-ux/mueve-ui-las-animaciones-tambien-cuentancosas/](https://material.io/guidelines/motion/transforming-material.html#transforming-material-rectangular-transformation)

Pages 28–37 of the report

[![Betting on the virtual: As real as life itself](https://cdn.sanity.io/images/0w1142l8/production/b235ef0ead09a76db87daad407c365436bd3cb51-1280x720.webp/betting-on-the-virtual-as-real-as-life-itself.webp?w=1600&fit=max&auto=format&q=85)](https://www.zorraquino.com/en/trends/ux-trends-2017/betting-on-virtual)

Next trend · 04

[Betting on the virtual](https://www.zorraquino.com/en/trends/ux-trends-2017/betting-on-virtual)