# Journeys · UX Trends 2017 · Zorraquino
> Designing paths that walk themselves
URL: https://www.zorraquino.com/en/trends/ux-trends-2017/journeys

![Journeys: Designing paths that walk themselves](https://cdn.sanity.io/images/0w1142l8/production/80adba6f75cb4fdba46b301c952df5e82b77bd83-1247x636.webp/journeys-designing-paths-that-walk-themselves.webp?w=1600&fit=max&auto=format&q=85)

Trend 10

# Journeys

1. [UX Trends 2017Home](https://www.zorraquino.com/en/trends/ux-trends-2017)
2. [Trend 01UX goes voice](https://www.zorraquino.com/en/trends/ux-trends-2017/ux-goes-voice)
3. [Trend 02Simple vs Retro](https://www.zorraquino.com/en/trends/ux-trends-2017/simple-vs-retro)
4. [Trend 03Invisible](https://www.zorraquino.com/en/trends/ux-trends-2017/invisible)
5. [Trend 04Betting on the virtual](https://www.zorraquino.com/en/trends/ux-trends-2017/betting-on-virtual)
6. [Trend 05Better to anticipate](https://www.zorraquino.com/en/trends/ux-trends-2017/better-to-anticipate)
7. [Trend 06The return of text](https://www.zorraquino.com/en/trends/ux-trends-2017/the-return-of-text)
8. [Trend 07Talking in images](https://www.zorraquino.com/en/trends/ux-trends-2017/talking-in-images)
9. [Trend 08Think mini](https://www.zorraquino.com/en/trends/ux-trends-2017/think-mini)
10. [Trend 09Do it yourself](https://www.zorraquino.com/en/trends/ux-trends-2017/do-it-yourself)
11. [Trend 10Journeys](https://www.zorraquino.com/en/trends/ux-trends-2017/journeys)
12. [Trend 11Tell me with video](https://www.zorraquino.com/en/trends/ux-trends-2017/tell-me-with-video)
13. [Trend 12UX on the move](https://www.zorraquino.com/en/trends/ux-trends-2017/ux-on-the-move)

Journeys

Designing paths that walk themselves

## In short

Clear, intuitive design, without too many messages. Focused on usability.

“It takes you along, you discover as you go” but you feel you own the interface.

Every element has a reason to be there.

Based on knowing the customer, to get the path right and to guide them through the process.

Understanding what their experience is like, what motivates them, what they expect and why; knowing when they feel frustrated, lost or bored so it can be fixed.

The features of a good journey: simplicity, clarity, speed, empathy, effectiveness.

## Cases

01 / 03

Zorraquino spotlights

1. 01  
Understanding the user, key to better interpreting how they feel, how they think, what they need.
2. 02  
Knowing them is the first step needed to design a better experience.
3. 03  
Well-conceived journey design lowers costs (we avoid including unnecessary actions) and reduces customer errors (they will enjoy the satisfaction of finding the right path first time).

## More on the trend

### References

- [The Drum: The UX Revolution](http://www.thedrum.com/news/2017/02/14/the-ux-revolution-new-report-the-drum-reveals-why-great-user-experience-will-be-the)
- [Trends 2017](https://www.multiplica.com/wp-content/uploads/2017/02/multiplica.tendenciasux2017.pdf)
- [Entendiendo al cliente](https://itblogsogeti.com/2017/02/09/entendiendo-al-cliente/)
- [Basic](https://basicagency.com/)

Pages 126–134 of the report

[![Tell me with video: Bringing the experience closer to life](https://cdn.sanity.io/images/0w1142l8/production/0692404807dc0fdbe7bb858f5c3fa188f1878b5a-1600x900.webp/tell-me-with-video-bringing-the-experience-closer-to-life.webp?w=1600&fit=max&auto=format&q=85)](https://www.zorraquino.com/en/trends/ux-trends-2017/tell-me-with-video)

Next trend · 11

[Tell me with video](https://www.zorraquino.com/en/trends/ux-trends-2017/tell-me-with-video)