# Simple vs Retro · UX Trends 2017 · Zorraquino > Connecting by looking to the past URL: https://www.zorraquino.com/en/trends/ux-trends-2017/simple-vs-retro ![Simple vs Retro: Connecting by looking to the past](https://cdn.sanity.io/images/0w1142l8/production/60a1d3da2d85d45f51923fe610e2c3be4d3d67e7-1200x674.webp/simple-vs-retro-connecting-by-looking-to-the-past.webp?w=1600&fit=max&auto=format&q=85) Trend 02 # Simple vs Retro 1. [UX Trends 2017Home](https://www.zorraquino.com/en/trends/ux-trends-2017) 2. [Trend 01UX goes voice](https://www.zorraquino.com/en/trends/ux-trends-2017/ux-goes-voice) 3. [Trend 02Simple vs Retro](https://www.zorraquino.com/en/trends/ux-trends-2017/simple-vs-retro) 4. [Trend 03Invisible](https://www.zorraquino.com/en/trends/ux-trends-2017/invisible) 5. [Trend 04Betting on the virtual](https://www.zorraquino.com/en/trends/ux-trends-2017/betting-on-virtual) 6. [Trend 05Better to anticipate](https://www.zorraquino.com/en/trends/ux-trends-2017/better-to-anticipate) 7. [Trend 06The return of text](https://www.zorraquino.com/en/trends/ux-trends-2017/the-return-of-text) 8. [Trend 07Talking in images](https://www.zorraquino.com/en/trends/ux-trends-2017/talking-in-images) 9. [Trend 08Think mini](https://www.zorraquino.com/en/trends/ux-trends-2017/think-mini) 10. [Trend 09Do it yourself](https://www.zorraquino.com/en/trends/ux-trends-2017/do-it-yourself) 11. [Trend 10Journeys](https://www.zorraquino.com/en/trends/ux-trends-2017/journeys) 12. [Trend 11Tell me with video](https://www.zorraquino.com/en/trends/ux-trends-2017/tell-me-with-video) 13. [Trend 12UX on the move](https://www.zorraquino.com/en/trends/ux-trends-2017/ux-on-the-move) Simple vs Retro Connecting by looking to the past ## In short Retro: a fashion and a search for simplicity (a reaction against complication). Going back to the past to connect better with the user. Brands bring back old models, adapting them to today’s life. Examples: Casio watches, Smeg fridges, Ikea Argang, Bultaco (electric motorbikes), Polaroid cameras, Anís del Mono… Retro awakens positive emotions: empathising with people through values of trust based on memories of the past. USA: the terms newstalgia and newtro name this trend. Connecting from familiar, simpler worlds. Giving importance to what the customer values. ## Cases 01 / 05 Zorraquino spotlights 1. 01 The security of the vintage element, which guarantees quality and functionality in a complicated society with an excess of choice. 2. 02 Also an element of originality: being different, going against the tide. 3. 03 UX: it also improves with the help of the emotional elements linked to retro. ## More on the trend ### References - [Ejemplos retro](http://www.puromarketing.com/44/22379/vintage-gusta-tanto-consumidor.html) - [http://www.puromarketing.com/9/16590/vintage-despertarndo-emociones-travesnostalgia.html](https://www.linkedin.com/pulse/do-old-brands-have-second-life-prabhakar-mundkur) - [http://www.eleconomista.es/empresas-finanzas/noticias/8224421/03/17/La-resurreccion-dela-imprenta-ninos-y-jovenes-impulsan-las-ventas-de-libros-en-papel-.html Nokia 3310](http://www.thedrum.com/opinion/2017/02/24/nokias-3310-returns-has-the-mobile-phone-revolution-come-end) - [https://www.dusted.com/blog/nokia-3310-isnt-just-catering-hipsters/](https://www.retailgazette.co.uk/blog/2017/03/nokias-3310-and-the-nostalgia-revolution) - [Cassete](http://burgerrecords.com/) - [https://www.xataka.com/musica/las-ventas-de-cassettes-en-2016-suben-un-74-en-estadosunidos-no-solo-de-vinilos-vive-la-moda-retro](https://www.forbes.com/sites/jasonevangelho/2016/03/24/forget-vinyl-lets-talk-about-the-cassette-comeback/#516173ce4d71) Pages 15–27 of the report [![Invisible: UX that works without being seen](https://cdn.sanity.io/images/0w1142l8/production/525f4a87aa3e2191c3593b69f380cdf60ccf72c0-1600x1199.webp/invisible-ux-that-works-without-being-seen.webp?w=1600&fit=max&auto=format&q=85)](https://www.zorraquino.com/en/trends/ux-trends-2017/invisible) Next trend · 03 [Invisible](https://www.zorraquino.com/en/trends/ux-trends-2017/invisible)