# Talking in images · UX Trends 2017 · Zorraquino
> Showing instead of telling
URL: https://www.zorraquino.com/en/trends/ux-trends-2017/talking-in-images

![Talking in images: Showing instead of telling](https://cdn.sanity.io/images/0w1142l8/production/7ed00996c13306170409c8a994fd35295a6c6d52-1600x1056.webp/talking-in-images-showing-instead-of-telling.webp?w=1600&fit=max&auto=format&q=85)

Trend 07

# Talking in images

1. [UX Trends 2017Home](https://www.zorraquino.com/en/trends/ux-trends-2017)
2. [Trend 01UX goes voice](https://www.zorraquino.com/en/trends/ux-trends-2017/ux-goes-voice)
3. [Trend 02Simple vs Retro](https://www.zorraquino.com/en/trends/ux-trends-2017/simple-vs-retro)
4. [Trend 03Invisible](https://www.zorraquino.com/en/trends/ux-trends-2017/invisible)
5. [Trend 04Betting on the virtual](https://www.zorraquino.com/en/trends/ux-trends-2017/betting-on-virtual)
6. [Trend 05Better to anticipate](https://www.zorraquino.com/en/trends/ux-trends-2017/better-to-anticipate)
7. [Trend 06The return of text](https://www.zorraquino.com/en/trends/ux-trends-2017/the-return-of-text)
8. [Trend 07Talking in images](https://www.zorraquino.com/en/trends/ux-trends-2017/talking-in-images)
9. [Trend 08Think mini](https://www.zorraquino.com/en/trends/ux-trends-2017/think-mini)
10. [Trend 09Do it yourself](https://www.zorraquino.com/en/trends/ux-trends-2017/do-it-yourself)
11. [Trend 10Journeys](https://www.zorraquino.com/en/trends/ux-trends-2017/journeys)
12. [Trend 11Tell me with video](https://www.zorraquino.com/en/trends/ux-trends-2017/tell-me-with-video)
13. [Trend 12UX on the move](https://www.zorraquino.com/en/trends/ux-trends-2017/ux-on-the-move)

Talking in images

Showing instead of telling

## In short

Images, more and more used to tell things, by users and brands alike.

The ease of sharing images is used to improve communication and the experience: saying more with little, and more clearly.

Linked to informal communication as well as to customer service, ordering products, authentication...

Always welcome when it makes communication easier.

Great evocative power; an emotional element.

Also an aesthetic and friendly role, which not only helps to communicate but makes communication friendlier.

## Cases

01 / 05

Zorraquino spotlights

1. 01  
The dominance of the image invites us to think about how the conversation with users can be simplified by using more images, and at better moments.
2. 02  
Images that make communication real and bring the forms and ways of interpersonal communication into the online world, focused on showing more than talking.
3. 03  
UX improves with images; it becomes fast, close, attractive…

## More on the trend

### References

- [Un nuevo lenguaje](https://bits.blogs.nytimes.com/2013/06/30/disruptions-social-media-images-form-a-new-language-online/)
- [Cómo la imagen mejora la UX](https://uxplanet.org/how-to-use-images-to-improve-ux-for-mobile-apps-1fe3ff83bc8b#.)
- [6zop23b6n Compartir momentos](http://venturebeat.com/2017/03/02/ever-launches-image-recognition-tool-to-make-photo-sharing-with-friends-easier/)

Pages 82–95 of the report

[![Think mini: The same, in fewer steps](https://cdn.sanity.io/images/0w1142l8/production/384a224767c8a04f57ef45a0385788de383a0dd4-1600x1092.webp/think-mini-the-same-in-fewer-steps.webp?w=1600&fit=max&auto=format&q=85)](https://www.zorraquino.com/en/trends/ux-trends-2017/think-mini)

Next trend · 08

[Think mini](https://www.zorraquino.com/en/trends/ux-trends-2017/think-mini)