# The return of text · UX Trends 2017 · Zorraquino
> Reading and writing the new interface
URL: https://www.zorraquino.com/en/trends/ux-trends-2017/the-return-of-text

![The return of text: Reading and writing the new interface](https://cdn.sanity.io/images/0w1142l8/production/85ad352b99f80ef6aacb5b05f18aadcf6ab9cd76-1600x1092.webp/the-return-of-text-reading-and-writing-the-new-interface.webp?w=1600&fit=max&auto=format&q=85)

Trend 06

# The return of text

1. [UX Trends 2017Home](https://www.zorraquino.com/en/trends/ux-trends-2017)
2. [Trend 01UX goes voice](https://www.zorraquino.com/en/trends/ux-trends-2017/ux-goes-voice)
3. [Trend 02Simple vs Retro](https://www.zorraquino.com/en/trends/ux-trends-2017/simple-vs-retro)
4. [Trend 03Invisible](https://www.zorraquino.com/en/trends/ux-trends-2017/invisible)
5. [Trend 04Betting on the virtual](https://www.zorraquino.com/en/trends/ux-trends-2017/betting-on-virtual)
6. [Trend 05Better to anticipate](https://www.zorraquino.com/en/trends/ux-trends-2017/better-to-anticipate)
7. [Trend 06The return of text](https://www.zorraquino.com/en/trends/ux-trends-2017/the-return-of-text)
8. [Trend 07Talking in images](https://www.zorraquino.com/en/trends/ux-trends-2017/talking-in-images)
9. [Trend 08Think mini](https://www.zorraquino.com/en/trends/ux-trends-2017/think-mini)
10. [Trend 09Do it yourself](https://www.zorraquino.com/en/trends/ux-trends-2017/do-it-yourself)
11. [Trend 10Journeys](https://www.zorraquino.com/en/trends/ux-trends-2017/journeys)
12. [Trend 11Tell me with video](https://www.zorraquino.com/en/trends/ux-trends-2017/tell-me-with-video)
13. [Trend 12UX on the move](https://www.zorraquino.com/en/trends/ux-trends-2017/ux-on-the-move)

The return of text

Reading and writing the new interface

## Cases

01 / 05

Zorraquino spotlights

1. 01  
The rise of messaging and chatbots calls for cultivating the skill of concise writing again.
2. 02  
The next challenge: anticipatory writing and chatbots based on artificial intelligence.
3. 03  
Another pending challenge: bringing emotions into the conversation and making text messages even more human.

## More on the trend

### References

- [Chatbots Trends 2017](https://www.multiplica.com/wp-content/uploads/2017/02/multiplica.tendenciasux2017.pdf)
- [https://www.accenture.com/es-es/insight-tendencias-fjord-2017?src=SOMS](http://venturebeat.com/2017/03/01/why-business-chatbots-must-understand-customer-intent/)
- [http://www.techworld.com/picture-gallery/personal-tech/9-best-uses-of-chatbots-in-businessin-uk-3641500/](https://www.forbes.com/sites/sujanpatel/2017/01/21/6-effective-uses-for-chatbots-in-marketing/#4f2131673f48)
- [https://www.solomarketing.es/las-tendencias-clave-en-experiencia-de-usuario-ux-para-2017/ Typeform](https://www.typeform.com/about/)
- [Aprender idiomas con un bot](https://www.theguardian.com/technology/2016/oct/06/duolingo-chatbots-learning-language)
- [http://bots.duolingo.com/ Domino’s](http://www.digitaltrends.com/social-media/dominos-facebook-chatbot/)
- [Ayuda a ahorrar en casa, pone dispositivos en reposo, ayuda a organizar eventos.](https://thington.com/)
- [Help Judy save the case](http://www.topbots.com/project/disney-zootopia/)

Pages 64–81 of the report

[![Talking in images: Showing instead of telling](https://cdn.sanity.io/images/0w1142l8/production/7ed00996c13306170409c8a994fd35295a6c6d52-1600x1056.webp/talking-in-images-showing-instead-of-telling.webp?w=1600&fit=max&auto=format&q=85)](https://www.zorraquino.com/en/trends/ux-trends-2017/talking-in-images)

Next trend · 07

[Talking in images](https://www.zorraquino.com/en/trends/ux-trends-2017/talking-in-images)