# UX goes voice · UX Trends 2017 · Zorraquino > Designing experiences to be spoken URL: https://www.zorraquino.com/en/trends/ux-trends-2017/ux-goes-voice ![UX goes voice: Designing experiences to be spoken](https://cdn.sanity.io/images/0w1142l8/production/a91384e6adade3ec4a325e91cedde3416246d80e-1000x433.webp/ux-goes-voice-designing-experiences-to-be-spoken.webp?w=1600&fit=max&auto=format&q=85) Trend 01 # UX goes voice 1. [UX Trends 2017Home](https://www.zorraquino.com/en/trends/ux-trends-2017) 2. [Trend 01UX goes voice](https://www.zorraquino.com/en/trends/ux-trends-2017/ux-goes-voice) 3. [Trend 02Simple vs Retro](https://www.zorraquino.com/en/trends/ux-trends-2017/simple-vs-retro) 4. [Trend 03Invisible](https://www.zorraquino.com/en/trends/ux-trends-2017/invisible) 5. [Trend 04Betting on the virtual](https://www.zorraquino.com/en/trends/ux-trends-2017/betting-on-virtual) 6. [Trend 05Better to anticipate](https://www.zorraquino.com/en/trends/ux-trends-2017/better-to-anticipate) 7. [Trend 06The return of text](https://www.zorraquino.com/en/trends/ux-trends-2017/the-return-of-text) 8. [Trend 07Talking in images](https://www.zorraquino.com/en/trends/ux-trends-2017/talking-in-images) 9. [Trend 08Think mini](https://www.zorraquino.com/en/trends/ux-trends-2017/think-mini) 10. [Trend 09Do it yourself](https://www.zorraquino.com/en/trends/ux-trends-2017/do-it-yourself) 11. [Trend 10Journeys](https://www.zorraquino.com/en/trends/ux-trends-2017/journeys) 12. [Trend 11Tell me with video](https://www.zorraquino.com/en/trends/ux-trends-2017/tell-me-with-video) 13. [Trend 12UX on the move](https://www.zorraquino.com/en/trends/ux-trends-2017/ux-on-the-move) UX goes voice Designing experiences to be spoken ## In short 45% of US adults use at least one voice-activated digital personal assistant, such as Siri (Apple), Google Now, Cortana (Microsoft) or Alexa (Amazon), according to Forrester Data. A low-friction, highly personalised experience: reminders, appointments, dinner bookings… Users have high expectations of this new form of interaction. Easier, faster and more human (the voice as the only intermediary). New ways to express brand identity: words, conversation, tone of voice, etc. Brands with a voice identity, as if they were human. ## Cases 01 / 04 Zorraquino spotlights 1. 01 After a long time, real changes will start to be seen in 2017\. The voice interface is already mainstream. 2. 02 Privacy can be a barrier: having a device that reacts as soon as you say Alexa means it is always listening to you. 3. 03 Words matter more than ever for UX. ## More on the trend ### References - [Alexa, tell me a brand’s story](https://uxdesign.cc/how-can-we-tell-a-brands-story-and-create-a-recognisable-identity-through-ai-sound-and-46d9d793e145#.fb6zcpgnq) - [Alexa best practices](https://developer.amazon.com/public/solutions/alexa/alexa-skills-kit/docs/alexa-skills-kit-voice-design-best-practices) - [La voz es la nueva plataforma y Alexa será la reina](https://backchannel.com/voice-is-the-next-big-platform-and-alexa-will-own-it-c2cf13fab911#.btsfy6bn6) - [Voice report 2017\. Datos de crecimiento y desarrollo](http://voicelabs.co/2017/01/15/the-2017-voice-report/) - [La voz es el gran reto para UX](http://www.dtelepathy.com/blog/design/the-ux-of-voice-the-invisible-interface) - [Qué implica el éxito del IA en la experiencia de usuario](http://www.geomarketing.com/what-the-rise-of-the-intelligent-agent-means-for-customer-experience) - [AI para combatir la soledad](https://uxdesign.cc/can-ai-help-combat-loneliness-fda56da6ec82#.bczo4kl9k) Pages 3–14 of the report [![Simple vs Retro: Connecting by looking to the past](https://cdn.sanity.io/images/0w1142l8/production/60a1d3da2d85d45f51923fe610e2c3be4d3d67e7-1200x674.webp/simple-vs-retro-connecting-by-looking-to-the-past.webp?w=1600&fit=max&auto=format&q=85)](https://www.zorraquino.com/en/trends/ux-trends-2017/simple-vs-retro) Next trend · 02 [Simple vs Retro](https://www.zorraquino.com/en/trends/ux-trends-2017/simple-vs-retro)