# Design for optimisation · UX Trends 2018 · Zorraquino > Design for impatient people URL: https://www.zorraquino.com/en/trends/ux-trends-2018/design-for-optimisation ![Design for optimisation: Design for impatient people](https://cdn.sanity.io/images/0w1142l8/production/5e8c934030751a67ef68d645969a78744ad740d3-1200x675.webp/design-for-optimisation-design-for-impatient-people.webp?w=1600&fit=max&auto=format&q=85) Trend 05 # Design for optimisation 1. [UX Trends 2018Home](https://www.zorraquino.com/en/trends/ux-trends-2018) 2. [Trend 01Humanisation](https://www.zorraquino.com/en/trends/ux-trends-2018/humanisation) 3. [Trend 02Smart personalisation](https://www.zorraquino.com/en/trends/ux-trends-2018/smart-personalisation) 4. [Trend 03A more emotional interface](https://www.zorraquino.com/en/trends/ux-trends-2018/emotional-interface) 5. [Trend 04Mood as interface](https://www.zorraquino.com/en/trends/ux-trends-2018/mood-as-interface) 6. [Trend 05Design for optimisation](https://www.zorraquino.com/en/trends/ux-trends-2018/design-for-optimisation) 7. [Trend 06A richer UI](https://www.zorraquino.com/en/trends/ux-trends-2018/richer-ui) 8. [Trend 07Sensory feedback](https://www.zorraquino.com/en/trends/ux-trends-2018/sensory-feedback) 9. [Trend 08The year of augmented reality](https://www.zorraquino.com/en/trends/ux-trends-2018/year-of-augmented-reality) 10. [Trend 09Designer as storyteller](https://www.zorraquino.com/en/trends/ux-trends-2018/designer-as-storyteller) 11. [Trend 10Connected experiences](https://www.zorraquino.com/en/trends/ux-trends-2018/connected-experiences) 12. [Trend 11Atomic Design](https://www.zorraquino.com/en/trends/ux-trends-2018/atomic-design) 13. [Trend 12Only the essential](https://www.zorraquino.com/en/trends/ux-trends-2018/only-the-essential) Design for optimisation Design for impatient people ## Faster browsing Time-saving design is still a notable trend in 2018 because it is an important part of UX. It seeks to create intuitive browsing experiences that reduce friction, save time and let users reach their goal in a limited number of steps. You have to understand what users expect from each app or website and use the right elements, designing a product that is consumed in the most personalised, simple and fast way. Other elements that help users save time are voice assistants and biometric authentication. ## Cases 01 / 05 Zorraquino spotlights 1. 01 Beyond design issues, we must not forget that time-saving design is linked to download time, which can also be taken care of when designing. 2. 02 We must also remember that delivering a barrier-free design is costly and requires constant adaptation: testing, A/B tests, the ability to learn and change, etc. 3. 03 The evolution of voice assistants may transform how easily we browse and make our relationships with machines faster and more intuitive. ## More on the trend ### References - [10 UX Design Predictions for 2018](https://theblog.adobe.com/10-ux-design-predictions-for-2018/) - [UX Design Trends for 2017: Dictated by the Future](https://www.altexsoft.com/blog/uxdesign/ux-design-trends-for-2017-dictated-by-the-future/) - [The Future is Imminent: 9 Design Trends for 2018](https://medium.com/@ChaseBuckleyUX/the-future-is-imminent-9-design-trends-for-2018-38de77ef95c0) - [The Time-Saving Design Trend and How to Use It](https://speckyboy.com/time-saving-design-trend/) - [Netflix’s 'Skip Intro' Button Makes TV Ever More Like an App](https://www.theatlantic.com/technology/archive/2017/10/netflixs-skip-intro-button-makes-tv-ever-more-like-an-app/544427/) - [Consumer Survey: Password Habits](http://www.csid.com/wp-content/uploads/2012/09/) Pages 72–89 of the report [![A richer UI: Much more than a pretty face](https://cdn.sanity.io/images/0w1142l8/production/2258243c468d727490c26c0e24b4cfe7991c0f3c-1600x1056.webp/a-richer-ui-much-more-than-a-pretty-face.webp?w=1600&fit=max&auto=format&q=85)](https://www.zorraquino.com/en/trends/ux-trends-2018/richer-ui) Next trend · 06 [A richer UI](https://www.zorraquino.com/en/trends/ux-trends-2018/richer-ui)