# Mood as interface · UX Trends 2018 · Zorraquino > Adapting to the user's mood URL: https://www.zorraquino.com/en/trends/ux-trends-2018/mood-as-interface ![Mood as interface: Adapting to the user's mood](https://cdn.sanity.io/images/0w1142l8/production/46855777119c1cfaf84357ab87ce8d6987399798-1280x720.webp/mood-as-interface-adapting-to-the-user-s-mood.webp?w=1600&fit=max&auto=format&q=85) Trend 04 # Mood as interface 1. [UX Trends 2018Home](https://www.zorraquino.com/en/trends/ux-trends-2018) 2. [Trend 01Humanisation](https://www.zorraquino.com/en/trends/ux-trends-2018/humanisation) 3. [Trend 02Smart personalisation](https://www.zorraquino.com/en/trends/ux-trends-2018/smart-personalisation) 4. [Trend 03A more emotional interface](https://www.zorraquino.com/en/trends/ux-trends-2018/emotional-interface) 5. [Trend 04Mood as interface](https://www.zorraquino.com/en/trends/ux-trends-2018/mood-as-interface) 6. [Trend 05Design for optimisation](https://www.zorraquino.com/en/trends/ux-trends-2018/design-for-optimisation) 7. [Trend 06A richer UI](https://www.zorraquino.com/en/trends/ux-trends-2018/richer-ui) 8. [Trend 07Sensory feedback](https://www.zorraquino.com/en/trends/ux-trends-2018/sensory-feedback) 9. [Trend 08The year of augmented reality](https://www.zorraquino.com/en/trends/ux-trends-2018/year-of-augmented-reality) 10. [Trend 09Designer as storyteller](https://www.zorraquino.com/en/trends/ux-trends-2018/designer-as-storyteller) 11. [Trend 10Connected experiences](https://www.zorraquino.com/en/trends/ux-trends-2018/connected-experiences) 12. [Trend 11Atomic Design](https://www.zorraquino.com/en/trends/ux-trends-2018/atomic-design) 13. [Trend 12Only the essential](https://www.zorraquino.com/en/trends/ux-trends-2018/only-the-essential) Mood as interface Adapting to the user's mood ## Interpreting emotions Although it may sound like science fiction or an episode of Black Mirror, the possibility of a device adjusting to, and even anticipating, each user according to their changes of mood is real and could change the way we see technology. The concept of “Mood as interface” (MAI) is the last frontier in designing personalised user interfaces. Through biometric technology, facial identification and the development of neural networks, it is possible to offer a personalised experience based on each user's mood and emotions. It is one more stage in UX: from appealing to the senses, we move on to studying thoughts and getting inside people's brains. ## Cases 01 / 05 Zorraquino spotlights 1. 01 Mood-based design, adapted to the user's mood, is one more step towards personalisation; something that has always been done intuitively but that technology now makes it possible to adapt to every moment of the user's life. 2. 02 At the same time, it raises doubts about technology's ability to read emotions correctly and about how much power we want to give machines, and whether we want to let them know how we feel. 3. 03 In any case, it offers great possibilities for personalisation in e-commerce, products, colours… according to mood. ## More on the trend ### References - [The Future is Imminent: 9 Design Trends for 2018](https://medium.com/@ChaseBuckleyUX/the-future-is-imminent-9-design-trends-for-2018-38de77ef95c0) - [UX Tends for 2018](https://www.paulolyslager.com/ux-trends-2018/) - [Can an Interface Express a Mood?](https://design.ncsu.edu/andso/2017/05/02/interaction-gestalt/) - [Life Is Good, the Apparel Brand, Built a Machine Powered by Happy Thoughts](http://www.adweek.com/brand-marketing/life-is-good-the-apparel-brand-built-a-machine-powered-by-good-thoughts/) - [Controversy Over Facebook Emotional Manipulation Study Grows As Timeline Becomes More Clear](https://www.forbes.com/sites/gregorymcneal/2014/06/30/controversy-over-facebook-emotional-manipulation-study-grows-as-timeline-becomes-more-clear/#2d14cf5a9caa) Pages 55–71 of the report [![Design for optimisation: Design for impatient people](https://cdn.sanity.io/images/0w1142l8/production/5e8c934030751a67ef68d645969a78744ad740d3-1200x675.webp/design-for-optimisation-design-for-impatient-people.webp?w=1600&fit=max&auto=format&q=85)](https://www.zorraquino.com/en/trends/ux-trends-2018/design-for-optimisation) Next trend · 05 [Design for optimisation](https://www.zorraquino.com/en/trends/ux-trends-2018/design-for-optimisation)