# A richer UI · UX Trends 2018 · Zorraquino
> Much more than a pretty face
URL: https://www.zorraquino.com/en/trends/ux-trends-2018/richer-ui

![A richer UI: Much more than a pretty face](https://cdn.sanity.io/images/0w1142l8/production/2258243c468d727490c26c0e24b4cfe7991c0f3c-1600x1056.webp/a-richer-ui-much-more-than-a-pretty-face.webp?w=1600&fit=max&auto=format&q=85)

Trend 06

# A richer UI

1. [UX Trends 2018Home](https://www.zorraquino.com/en/trends/ux-trends-2018)
2. [Trend 01Humanisation](https://www.zorraquino.com/en/trends/ux-trends-2018/humanisation)
3. [Trend 02Smart personalisation](https://www.zorraquino.com/en/trends/ux-trends-2018/smart-personalisation)
4. [Trend 03A more emotional interface](https://www.zorraquino.com/en/trends/ux-trends-2018/emotional-interface)
5. [Trend 04Mood as interface](https://www.zorraquino.com/en/trends/ux-trends-2018/mood-as-interface)
6. [Trend 05Design for optimisation](https://www.zorraquino.com/en/trends/ux-trends-2018/design-for-optimisation)
7. [Trend 06A richer UI](https://www.zorraquino.com/en/trends/ux-trends-2018/richer-ui)
8. [Trend 07Sensory feedback](https://www.zorraquino.com/en/trends/ux-trends-2018/sensory-feedback)
9. [Trend 08The year of augmented reality](https://www.zorraquino.com/en/trends/ux-trends-2018/year-of-augmented-reality)
10. [Trend 09Designer as storyteller](https://www.zorraquino.com/en/trends/ux-trends-2018/designer-as-storyteller)
11. [Trend 10Connected experiences](https://www.zorraquino.com/en/trends/ux-trends-2018/connected-experiences)
12. [Trend 11Atomic Design](https://www.zorraquino.com/en/trends/ux-trends-2018/atomic-design)
13. [Trend 12Only the essential](https://www.zorraquino.com/en/trends/ux-trends-2018/only-the-essential)

A richer UI

Much more than a pretty face

## UI that creates a positive experience

We have already seen the area in which design adapts so that users do not waste time, accompanying them during their visit to the website and guiding them without making them feel they are losing control.

All this will happen as long as they are in an environment that builds trust and empathy, catches their attention and makes them want to stay. Designers create this atmosphere through different elements: those that create aesthetic effects that please and surprise users. Gradients, illustrations, small animations, asymmetry, typography and colour will shape design in 2018.

## Cases

01 / 05

Zorraquino spotlights

1. 01  
Test, test and test.
2. 02  
Fashions come and go, and for a while they can work and empathise with users.
3. 03  
Continuous testing helps you see when a fashion is in decline.

## More on the trend

### References

- [Top Web Design Trends to Watch in 2018](https://www.forbes.com/sites/tomaslaurinavicius/2017/12/20/web-design-trends-2018/)
- [#390b25bd2375 Tendencias para el Diseño UX / UI para 2018](https://www.digital55.com/tendencias-diseno-ux-ui-para-2018/)
- [9 UI and UX Trends of 2018 - Going Beyond Web and App](https://uiuxtrend.com/ui-ux-trends-2018/)
- [9 Cutting-Edge Web Design Trends for 2018](https://99designs.es/blog/trends/web-design-trends-2018/)
- [The Evolution from Invisible Design Towards the Invisible Interface](https://usabilitygeek.com/evolution-invisible-design-invisible-interface/)
- [Las micro-interacciones en el diseño de páginas web](http://www.staffcreativa.pe/blog/micro-interacciones-diseno-paginas-web/)
- [Adobe Just Built The Prettiest UI Ever](https://www.fastcodesign.com/90133924/adobe-just-built-the-prettiest-ui-ever)
- [More than 800 languages in a single typeface: creating Noto for Google](http://www.monotype.com/resources/case-studies/more-than-800-languages-in-a-single-typeface-creating-noto-for-google/)

Pages 90–112 of the report

Next trend · 07

[Sensory feedback](https://www.zorraquino.com/en/trends/ux-trends-2018/sensory-feedback)