# Physical experiences · UX Trends 2019 · Zorraquino > From UX to CX. URL: https://www.zorraquino.com/en/trends/ux-trends-2019/physical-experiences ![Physical experiences: From UX to CX.](https://cdn.sanity.io/images/0w1142l8/production/007ee3a97cf145d2a30948325ee66db83c67cf7e-1140x800.webp/physical-experiences-from-ux-to-cx.webp?w=1600&fit=max&auto=format&q=85) Trend 09 # Physical experiences 1. [UX Trends 2019Home](https://www.zorraquino.com/en/trends/ux-trends-2019) 2. [Trend 01Ergonomic UX](https://www.zorraquino.com/en/trends/ux-trends-2019/ergonomic-ux) 3. [Trend 02Automated processes](https://www.zorraquino.com/en/trends/ux-trends-2019/automated-processes) 4. [Trend 03UX research](https://www.zorraquino.com/en/trends/ux-trends-2019/ux-research) 5. [Trend 04Buttonless](https://www.zorraquino.com/en/trends/ux-trends-2019/buttonless) 6. [Trend 05Invisible UX](https://www.zorraquino.com/en/trends/ux-trends-2019/invisible-ux) 7. [Trend 06Dark UX](https://www.zorraquino.com/en/trends/ux-trends-2019/dark-ux) 8. [Trend 07UX writing](https://www.zorraquino.com/en/trends/ux-trends-2019/ux-writing) 9. [Trend 08UX search](https://www.zorraquino.com/en/trends/ux-trends-2019/ux-search) 10. [Trend 09Physical experiences](https://www.zorraquino.com/en/trends/ux-trends-2019/physical-experiences) 11. [Trend 10Visual trends](https://www.zorraquino.com/en/trends/ux-trends-2019/visual-trends) Physical experiences From UX to CX. ## Physical UX UX is evolving into CX: we are moving from user experience to customer experience, with UX design processes being used more and more often to create CX. Not only because of their usefulness for design processes, but because they lead to ever more satisfied customers who, moreover, welcome the consistency between UX and CX. The user experience increasingly transcends screens and devices and moves into the physical world; brands want to meet their customers' needs, from a usability point of view, at every moment of their relationship with them: on the web, in shops, on the phone, in the street… Being available to make their lives easier whenever they have a need. UX and CX increasingly work together to build brand loyalty and customer satisfaction, jointly using all the resources of physical reality and the digital world. ## Cases 01 / 05 Zorraquino spotlights 1. 01 The UX of the online world creates such a connection with users that it is increasingly adapting to the physical world. 2. 02 The most important step: seeing customers as users rather than consumers and making their experience easier. 3. 03 A coming together of UX and CX that is also enriched by technology, which complements the physical experience too. ## More on the trend ### References - [Diferencias entre Customer Experience y User Experience](http://www.danielmarote.com/diferencias-entre-customer-experience-y-user-experience) - [The Most Successful Brands Focus on Users—Not Buyers](https://hbr.org/2018/02/the-most-successful-brands-focus-on-users-not-buyers) - [From Muji to Ikea, Why the Best Retailers Think Like UX Designers](https://www.fastcompany.com/90177301/from-muji-to-ikea-why-the-best-retailers-think-like-ux-designers) - [5 Keys to Designing User Experience for IoT Products](https://www.iotforall.com/designing-user-experience-iot-products) - [Internet of Clothing. Cuando la ropa también quiere ser Smart](https://hablemosdeempresas.com/grandes-empresas/the-internet-of-clothing-cuando-la-ropa-tambien-quiereser-smart) - [Inside MUJI's pop-up apartment in London's Covent Garden](https://www.housebeautiful.com/uk/lifestyle/news/a3347/muji-life-pop-up-apartment/) - [How to Create Effective Customer Journey Maps](https://blog.percolate.com/2016/12/customer-journey-maps/#) - [Nike’s SNKRS App Is Making Sneaker Releases Fun (and Fair) Again](https://www.highsnobiety.com/p/nike-snkrs-ron-farris-interview/) - [Nike uses AR to tease its biggest Jordan launch of the year](https://www.engadget.com/2018/11/28/nike-snkrs-app-ar-air-jordan-11-concord/) - [SOLOS Smart Glasses New Generation](https://www.youtube.com/watch?v=PXVwk86rpLQ) Pages 246–268 of the report [![Visual trends: What we will see in 2019.](https://cdn.sanity.io/images/0w1142l8/production/7e0600673b24b6df3cb890ac6aaf31775adc5d44-900x510.webp/visual-trends-what-we-will-see-in-2019.webp?w=1600&fit=max&auto=format&q=85)](https://www.zorraquino.com/en/trends/ux-trends-2019/visual-trends) Next trend · 10 [Visual trends](https://www.zorraquino.com/en/trends/ux-trends-2019/visual-trends)