# UX research · UX Trends 2019 · Zorraquino > Growing interest in user research. URL: https://www.zorraquino.com/en/trends/ux-trends-2019/ux-research ![UX research: Growing interest in user research.](https://cdn.sanity.io/images/0w1142l8/production/ceda1f9ca401f8f3f2f1f3e2e781c355bbb84345-1280x720.webp/ux-research-growing-interest-in-user-research.webp?w=1600&fit=max&auto=format&q=85) Trend 03 # UX research 1. [UX Trends 2019Home](https://www.zorraquino.com/en/trends/ux-trends-2019) 2. [Trend 01Ergonomic UX](https://www.zorraquino.com/en/trends/ux-trends-2019/ergonomic-ux) 3. [Trend 02Automated processes](https://www.zorraquino.com/en/trends/ux-trends-2019/automated-processes) 4. [Trend 03UX research](https://www.zorraquino.com/en/trends/ux-trends-2019/ux-research) 5. [Trend 04Buttonless](https://www.zorraquino.com/en/trends/ux-trends-2019/buttonless) 6. [Trend 05Invisible UX](https://www.zorraquino.com/en/trends/ux-trends-2019/invisible-ux) 7. [Trend 06Dark UX](https://www.zorraquino.com/en/trends/ux-trends-2019/dark-ux) 8. [Trend 07UX writing](https://www.zorraquino.com/en/trends/ux-trends-2019/ux-writing) 9. [Trend 08UX search](https://www.zorraquino.com/en/trends/ux-trends-2019/ux-search) 10. [Trend 09Physical experiences](https://www.zorraquino.com/en/trends/ux-trends-2019/physical-experiences) 11. [Trend 10Visual trends](https://www.zorraquino.com/en/trends/ux-trends-2019/visual-trends) UX research Growing interest in user research. ## UX research In recent months we have seen the return of an aspect of design that was already known but is now being revalued: user research, which provides an essential foundation for design strategy. The researcher's role is growing within multidisciplinary teams, because research responds to an ever greater and more refined interest in putting users at the centre, in search of a better understanding of who they are, how they act and why, what they expect or want from brands… That is why many research methods that have existed for decades are more fashionable today than ever: because of the importance of fine-tuning an increasingly effective UX that is, for that very reason, centred on users' knowledge and motivations. There is no good user experience without solid research behind it. A reality that has taken the form of a trend this year and is becoming ever more dominant. ## Cases 01 / 05 Zorraquino spotlights 1. 01 The research phase is established as a necessary step that cannot be skipped if quality is the goal. 2. 02 It puts value on methodology and human strategic capacity over the machine. 3. 03 It is no longer seen as a waste of time or money. It is a necessary investment that prevents later problems. ## More on the trend ### References - [Recopilación de Métodos de Usabilidad](https://www.sidar.org/recur/desdi/traduc/es/visitable/Herramientas.htm) - [The Research Process in 5 Inspiring UX Case Studies](https://medium.com/@allisoncrady/the-research-process-in-5-inspiring-ux-case-studies-6b344e6f810) - [UX Research Is Essential to Product Success](https://www.uxmatters.com/mt/archives/2018/09/ux-research-is-essential-to-product-success.php) - [10 Tips on How to Conduct a Perfect Heuristic Evaluation](https://medium.muz.li/10-tips-on-how-to-conduct-a-perfect-heuristic-evaluation-ae5f8f4b3257) - [Best Jobs in America CNN Money](https://money.cnn.com/gallery/pf/2017/01/05/best-jobs-2017/39.html) - [Facebook Careers UX Researcher Jobs](https://www.facebook.com/careers/jobs/191914045085653/?ref=a8lA00000004CJ6IAM) - [Adobe Careers User Magento User Experience Researcher](https://adobe.wd5.myworkdayjobs.com/en-US/external%5Fexperienced/job/Austin/Magento-User-ExperienceResearcher%5F64644) - [UX Lab: The User Experience of Usability Testing](https://www.youtube.com/watch?v=ygMZlH9zUwE) Pages 65–89 of the report [![Buttonless: Interaction beyond the cursor and the finger.](https://cdn.sanity.io/images/0w1142l8/production/eb8341cfffbd7d8ab6fc8bf415b32d618804bc4f-1500x861.webp/buttonless-interaction-beyond-the-cursor-and-the-finger.webp?w=1600&fit=max&auto=format&q=85)](https://www.zorraquino.com/en/trends/ux-trends-2019/buttonless) Next trend · 04 [Buttonless](https://www.zorraquino.com/en/trends/ux-trends-2019/buttonless)