# UX search · UX Trends 2019 · Zorraquino
> The search box takes centre stage.
URL: https://www.zorraquino.com/en/trends/ux-trends-2019/ux-search

![UX search: The search box takes centre stage.](https://cdn.sanity.io/images/0w1142l8/production/5b7885de7ea22acc4fd278fc5f5f2b15c37d1985-1600x805.webp/ux-search-the-search-box-takes-centre-stage.webp?w=1600&fit=max&auto=format&q=85)

Trend 08

# UX search

1. [UX Trends 2019Home](https://www.zorraquino.com/en/trends/ux-trends-2019)
2. [Trend 01Ergonomic UX](https://www.zorraquino.com/en/trends/ux-trends-2019/ergonomic-ux)
3. [Trend 02Automated processes](https://www.zorraquino.com/en/trends/ux-trends-2019/automated-processes)
4. [Trend 03UX research](https://www.zorraquino.com/en/trends/ux-trends-2019/ux-research)
5. [Trend 04Buttonless](https://www.zorraquino.com/en/trends/ux-trends-2019/buttonless)
6. [Trend 05Invisible UX](https://www.zorraquino.com/en/trends/ux-trends-2019/invisible-ux)
7. [Trend 06Dark UX](https://www.zorraquino.com/en/trends/ux-trends-2019/dark-ux)
8. [Trend 07UX writing](https://www.zorraquino.com/en/trends/ux-trends-2019/ux-writing)
9. [Trend 08UX search](https://www.zorraquino.com/en/trends/ux-trends-2019/ux-search)
10. [Trend 09Physical experiences](https://www.zorraquino.com/en/trends/ux-trends-2019/physical-experiences)
11. [Trend 10Visual trends](https://www.zorraquino.com/en/trends/ux-trends-2019/visual-trends)

UX search

The search box takes centre stage.

## UX search

In line with invisible design, search boxes are gaining prominence on websites and apps. When well thought out, they make it possible to present information to users simply and cleanly, giving them the option of reaching content easily and quickly. Their importance grows in parallel with the huge amount of information websites offer today.

In practice, they have in fact become a shortcut to the information needed. They are smarter and stand out more in the interface, without interrupting. Good design of a website's search bar provides more pleasant browsing, anticipates what users need and builds empathy with them. It is no surprise, then, that the main e-commerce brands are making search a key element of navigation, and central to conversion too.

## Cases

01 / 05

Zorraquino spotlights

1. 01  
A website's or app's search box has become a fundamental element of the user experience.
2. 02  
It matters a great deal because of the information it provides about users. It is a source of listening and learning, a main point of connection between a brand and its customers.
3. 03  
There, users express their needs through keywords, expecting an easy, fast and trouble-free UX.

## More on the trend

### References

- [Designing the invisible](https://uxdesign.cc/designing-the-invisible-a92d2dd9a5e9)
- [Search Is Redefining The Ecommerce Experience](https://medium.com/empathybroker/search-is-redefining-the-ecommerce-experience-93b7102b2eba)
- [Zara’s Intelligent Use of Search Dada Is Transforming It’s online Store and Putting the Customer back at the Center](https://medium.com/empathybroker/zaras-intelligent-use-of-search-data-is-transforming-it-s-online-store-and-putting-the-customer-67961b74e1ab)
- [Google Analytics In Real Life - Site Search](https://www.youtube.com/watch?v=cbtf1oyNg-8)

Pages 227–245 of the report

[![Physical experiences: From UX to CX.](https://cdn.sanity.io/images/0w1142l8/production/007ee3a97cf145d2a30948325ee66db83c67cf7e-1140x800.webp/physical-experiences-from-ux-to-cx.webp?w=1600&fit=max&auto=format&q=85)](https://www.zorraquino.com/en/trends/ux-trends-2019/physical-experiences)

Next trend · 09

[Physical experiences](https://www.zorraquino.com/en/trends/ux-trends-2019/physical-experiences)