# UX writing · UX Trends 2019 · Zorraquino
> How to speak through design.
URL: https://www.zorraquino.com/en/trends/ux-trends-2019/ux-writing

![UX writing: How to speak through design.](https://cdn.sanity.io/images/0w1142l8/production/d94247598514f0af29a3a6949445abfc26b89362-1080x1013.webp/ux-writing-how-to-speak-through-design.webp?w=1600&fit=max&auto=format&q=85)

Trend 07

# UX writing

1. [UX Trends 2019Home](https://www.zorraquino.com/en/trends/ux-trends-2019)
2. [Trend 01Ergonomic UX](https://www.zorraquino.com/en/trends/ux-trends-2019/ergonomic-ux)
3. [Trend 02Automated processes](https://www.zorraquino.com/en/trends/ux-trends-2019/automated-processes)
4. [Trend 03UX research](https://www.zorraquino.com/en/trends/ux-trends-2019/ux-research)
5. [Trend 04Buttonless](https://www.zorraquino.com/en/trends/ux-trends-2019/buttonless)
6. [Trend 05Invisible UX](https://www.zorraquino.com/en/trends/ux-trends-2019/invisible-ux)
7. [Trend 06Dark UX](https://www.zorraquino.com/en/trends/ux-trends-2019/dark-ux)
8. [Trend 07UX writing](https://www.zorraquino.com/en/trends/ux-trends-2019/ux-writing)
9. [Trend 08UX search](https://www.zorraquino.com/en/trends/ux-trends-2019/ux-search)
10. [Trend 09Physical experiences](https://www.zorraquino.com/en/trends/ux-trends-2019/physical-experiences)
11. [Trend 10Visual trends](https://www.zorraquino.com/en/trends/ux-trends-2019/visual-trends)

UX writing

How to speak through design.

## UX Writing

In just a few years, UX Writing has become an essential part of the user experience. A well-thought-out text makes interaction easier and better. On the other hand, a badly thought-out one creates confusion and friction and, even if the design is very well crafted, it can harm the ability to communicate and connect from the outset. Every user interaction is a conversion opportunity; the texts that are part of the design are as important as the image.

Known as microcopy, they make the user experience pleasant and help complete a desired action easily. They also define the brand's identity through the tone and style with which it addresses users. Getting them right means, as in any design process, knowing the user and how they act. Responding to the needs of each moment may call for simple and clear texts, ironic ones, ones that make people laugh… For each case, its own writing.

## Cases

01 / 05

Zorraquino spotlights

1. 01  
Every interaction with users becomes a conversion opportunity.
2. 02  
Good UX Writing removes friction and connects with users through text, crafted with a designer's mindset.
3. 03  
Consistency in a brand's tone builds trust and avoids confusion, making the user experience smoother.

## More on the trend

### References

- [This Is UX Writing At Its Very Best](https://uxplanet.org/this-is-ux-writing-at-its-very-best-2806f3f386e0)
- [The 5 Cs of UX Writing](https://uxplanet.org/the-5-cs-of-ux-writing-c66e5404f03c)
- [How to Build a Better Product With UX Writing](https://uxdesign.cc/how-to-build-a-better-product-with-ux-writing-926d78209ce8)
- [UX Writing: How to do it like Google with this powerful checklist](https://uxplanet.org/ux-writing-how-to-do-it-like-google-with-this-powerful-checklist-e263cc37f5f1)
- [No Good, Very Bad UX Writing Mistakes](https://realbigwords.com/bad-ux-writing-mistakes)
- [Microcopy: The Complete Guide](https://www.microcopybook.com)
- [Mailchimp Voice and Tone](https://styleguide.mailchimp.com/voice-and-tone)
- [¿Por qué es importante el UX writing? (Con ejemplos reales) No Good, Very Bad UX Writing Mistakes](https://realbigwords.com/bad-ux-writing-mistakes)

Pages 195–226 of the report

[![UX search: The search box takes centre stage.](https://cdn.sanity.io/images/0w1142l8/production/5b7885de7ea22acc4fd278fc5f5f2b15c37d1985-1600x805.webp/ux-search-the-search-box-takes-centre-stage.webp?w=1600&fit=max&auto=format&q=85)](https://www.zorraquino.com/en/trends/ux-trends-2019/ux-search)

Next trend · 08

[UX search](https://www.zorraquino.com/en/trends/ux-trends-2019/ux-search)