# UX Trends 2025 · Zorraquino
> Digital design trends for creating more accessible and efficient experiences.
URL: https://www.zorraquino.com/en/trends/ux-trends-2025

![UX Trends 2025 cover: a person's face against a red background, streaked with blue and pink light trails.](https://cdn.sanity.io/images/0w1142l8/production/d69bfcf13cfab733e4e86edd445eeef2fb05e1e2-2400x1350.webp/ux-trends-2025-cover-a-person-s-face-against-a-red-background-streaked-with-blue.webp?w=1600&fit=max&auto=format&q=85)

# UXTrends 2025

Digital design trends for creating more accessible and efficient experiences.

[Download the reportDownload](https://cdn.sanity.io/files/0w1142l8/production/ef61ed85882c6ef39d4b0c3c581cd9a637ef5bb2.pdf/zorraquino-ux-trends-2025-es.pdf?dl=)

1. [UX Trends 2025Home](https://www.zorraquino.com/en/trends/ux-trends-2025)
2. [Trend 01Make it big](https://www.zorraquino.com/en/trends/ux-trends-2025/make-it-big)
3. [Trend 02Y2K Aesthetic](https://www.zorraquino.com/en/trends/ux-trends-2025/y2k-aesthetic)
4. [Trend 03Textured pixels](https://www.zorraquino.com/en/trends/ux-trends-2025/textured-pixels)
5. [Trend 04Narrative design](https://www.zorraquino.com/en/trends/ux-trends-2025/narrative-design)
6. [Trend 05Screen free](https://www.zorraquino.com/en/trends/ux-trends-2025/screen-free)
7. [Trend 06Intelligent behaviours](https://www.zorraquino.com/en/trends/ux-trends-2025/intelligent-behaviours)
8. [Trend 07Borderless design](https://www.zorraquino.com/en/trends/ux-trends-2025/borderless-design)
9. [Trend 08Structure order](https://www.zorraquino.com/en/trends/ux-trends-2025/structure-order)
10. [Trend 09Greener web](https://www.zorraquino.com/en/trends/ux-trends-2025/greener-web)
11. [Trend 10Wild colors](https://www.zorraquino.com/en/trends/ux-trends-2025/wild-colors)

## Introduction

Optimising people's experience through the ideation, creation and implementation of efficient and innovative solutions is essential to improve performance and increase the competitiveness of organisations.

## Some figures

01

### 50%

Share of online sales a business loses if users cannot browse intuitively and easily to make a confident purchase decision, according to the consultancy Forrester Research.

02

### 3/12

Three of the twelve reasons attributed to the failure of digital projects are related to direct failures in the user experience, according to data from Human Factors International.

03

### 94%

Share of first impressions that are related to digital design. If the experience is not good, 88% of users will not return to that site, as the UX/UI design marketplace Toptal points out.

04

### 100$

The return that every dollar correctly invested in UX design can bring companies, according to the report The Trillion Dollar UX Problem by the professional platform Career Foundry.

## The ten trends

[![Make it big: High-contrast interfaces break the rules of the basic fundamentals of design.](https://cdn.sanity.io/images/0w1142l8/production/fef892df40db409c21b5e8e6042788c3b9421660-1920x1080.webp/make-it-big-high-contrast-interfaces-break-the-rules-of-the-basic-fundamentals.webp?w=1600&fit=max&auto=format&q=85)01Make it bigHigh-contrast interfaces break the rules of the basic fundamentals of design.Read trend](https://www.zorraquino.com/en/trends/ux-trends-2025/make-it-big)[![Y2K Aesthetic: Nostalgia for times gone by comes to digital design with brazen, rebellious aesthetics.](https://cdn.sanity.io/images/0w1142l8/production/2f206233bd2d06cdfc87cf9a94b559e1e0c43685-1920x1080.webp/y2k-aesthetic-nostalgia-for-times-gone-by-comes-to-digital-design-with-brazen.webp?w=1600&fit=max&auto=format&q=85)02Y2K AestheticNostalgia for times gone by comes to digital design with brazen, rebellious aesthetics.Read trend](https://www.zorraquino.com/en/trends/ux-trends-2025/y2k-aesthetic)[![Textured pixels: Realistic interfaces and interactions blur the barriers between the physical and digital worlds.](https://cdn.sanity.io/images/0w1142l8/production/0e7b4f462f4ad210162f61d34b74c39a4f2b3f75-1920x1080.webp/textured-pixels-realistic-interfaces-and-interactions-blur-the-barriers-between.webp?w=1600&fit=max&auto=format&q=85)03Textured pixelsRealistic interfaces and interactions blur the barriers between the physical and digital worlds.Read trend](https://www.zorraquino.com/en/trends/ux-trends-2025/textured-pixels)[![Narrative design: The combination of storytelling and interaction brings digital product design to life.](https://cdn.sanity.io/images/0w1142l8/production/823f2534b614a9cce6b91b731b73b116d57585d5-1920x1080.webp/narrative-design-the-combination-of-storytelling-and-interaction-brings-digital.webp?w=1600&fit=max&auto=format&q=85)04Narrative designThe combination of storytelling and interaction brings digital product design to life.Read trend](https://www.zorraquino.com/en/trends/ux-trends-2025/narrative-design)[![Screen free: Traditional visual interactions give way to more fluid and natural experiences without screens.](https://cdn.sanity.io/images/0w1142l8/production/21299623c1cd890a027b191541e7f0cde7995aa3-1920x1280.webp/screen-free-traditional-visual-interactions-give-way-to-more-fluid-and-natural.webp?w=1600&fit=max&auto=format&q=85)05Screen freeTraditional visual interactions give way to more fluid and natural experiences without screens.Read trend](https://www.zorraquino.com/en/trends/ux-trends-2025/screen-free)[![Intelligent behaviours: AI drives the creation of anticipatory experiences that detect and respond to emotions.](https://cdn.sanity.io/images/0w1142l8/production/fa7bb7f8c4bca38bf904cb7d252fc048ee0eb538-1920x1080.webp/intelligent-behaviours-ai-drives-the-creation-of-anticipatory-experiences-that.webp?w=1600&fit=max&auto=format&q=85)06Intelligent behavioursAI drives the creation of anticipatory experiences that detect and respond to emotions.Read trend](https://www.zorraquino.com/en/trends/ux-trends-2025/intelligent-behaviours)[![Borderless design: Inclusive design ensures accessible and equitable experiences for all users.](https://cdn.sanity.io/images/0w1142l8/production/7c1c36f2feec148c65510521af9e42350673ba02-1920x1080.webp/borderless-design-inclusive-design-ensures-accessible-and-equitable-experiences.webp?w=1600&fit=max&auto=format&q=85)07Borderless designInclusive design ensures accessible and equitable experiences for all users.Read trend](https://www.zorraquino.com/en/trends/ux-trends-2025/borderless-design)[![Structure order: Interfaces become balanced and seek hierarchy through order and the organisation of compartments.](https://cdn.sanity.io/images/0w1142l8/production/0f61e99d08287fd3d1a0f58867fbdfc70ad1893f-1920x1080.webp/structure-order-interfaces-become-balanced-and-seek-hierarchy-through-order-and.webp?w=1600&fit=max&auto=format&q=85)08Structure orderInterfaces become balanced and seek hierarchy through order and the organisation of compartments.Read trend](https://www.zorraquino.com/en/trends/ux-trends-2025/structure-order)[![Greener web: Digital design faces new ethical and sustainable challenges in pursuit of a positive impact.](https://cdn.sanity.io/images/0w1142l8/production/1c953648d9972174911a014becbebc7e624576e0-1920x1080.webp/greener-web-digital-design-faces-new-ethical-and-sustainable-challenges-in.webp?w=1600&fit=max&auto=format&q=85)09Greener webDigital design faces new ethical and sustainable challenges in pursuit of a positive impact.Read trend](https://www.zorraquino.com/en/trends/ux-trends-2025/greener-web)[![Wild colors: Artistic experimentation leads to the creation of full-colour, three-dimensional digital products.](https://cdn.sanity.io/images/0w1142l8/production/e82abd5476f9120c093041a3b07e17aff5414a5a-1920x1081.webp/wild-colors-artistic-experimentation-leads-to-the-creation-of-full-colour-three.webp?w=1600&fit=max&auto=format&q=85)10Wild colorsArtistic experimentation leads to the creation of full-colour, three-dimensional digital products.Read trend](https://www.zorraquino.com/en/trends/ux-trends-2025/wild-colors)

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## More on the report.

### References

- [Top UX UI Trends You Must Know in 2025](https://procreator.design/blog/best-ux-ui-trends-you-must-know/)
- [UX Design Trends 2025: AI, AR, and a Resurgence in User-Centered Design](https://www.linkedin.com/pulse/ux-design-trends-2025-ai-ar-resurgence-user-centered-paul-boag-f7zwf/)
- [Dominant UX trends: Forecast for 2025](https://www.uxstudioteam.com/ux-blog/ux-trends-2019)
- [New year, new UX: Trends shaping digital experiences in 2025](https://www.fullstory.com/blog/ui-ux-trends/)
- [The Six Steps For Justifying Better UX](https://www.forrester.com/report/The-Six-Steps-For-Justifying-Better-UX/RES117708)
- [Know Your User: UX Statistics and Insights (With Infographic)](https://www.toptal.com/designers/ux/ux-statistics-insights-infographic)
- [The Trillion Dollar UX Problem: A Comprehensive Guide to the ROI of UX](https://s3.amazonaws.com/coach-courses-us/public/theuxschool/uploads/The%5FTrillion%5FDollar%5FUX%5FProblem.pdf)
- [The ROI of User Experience](https://www.youtube.com/watch?v=O94kYyzqvTc)
- [The UX Reckoning: Prepare for 2025 and Beyond](https://www.nngroup.com/articles/ux-reset-2025/)
- [10 UX and UI Design Trends that Dominate 2025 and Beyond](https://www.uxpin.com/studio/blog/ui-ux-design-trends/)
- [The state of UX design in 2025](https://www.wix.com/blog/ux-design-trends#viewer-20bjf)
- [Canva’s Top Design Trends for 2025](https://www.canva.com/newsroom/news/design-trends-2025/)
- [The Neubrutalism or Neo Brutalism UI Design Trend](https://bootcamp.uxdesign.cc/the-neubrutalism-or-neo-brutalism-ui-design-trend-641714825fed)
- [Neubrutalism is taking over the web](https://hype4.academy/articles/design/neubrutalism-is-taking-over-web)
- [What is the Neubrutalism Web Design Trend?](https://webdesign.tutsplus.com/articles/what-is-the-neubrutalism-web-design-trend--cms-41576)
- [Diseño Web Brutalista, Diseño Web Minimalista y el Futuro del Web UX](https://www.toptal.com/designers/ux/diseno-web-brutalista-diseno-web-minimalista-y-el-futuro-del-web-ux)
- [Diseño brutalista](https://neliosoftware.com/es/blog/diseno-brutalista/)
- [Brutalismo Web: cuando internet volvió a las cavernas](https://trazos.net/brutalismo-web-cuando-internet-volvio-las-cavernas/)
- [¿Qué es un sitio web brutalista? 5 cosas que los diseñadores de hoy pueden aprender del brutalismo.](https://medium.com/wikiux/qu%C3%A9-es-un-sitio-web-brutalista-5-cosas-que-los-dise%C3%B1adores-de-hoy-pueden-)
- [Tipografías en tendencia](https://design.tutsplus.com/es/articles/what-fonts-are-trending-now-and-font-trends-for-2022--cms-38033)
- [The Neo-Brutalism Will Resolve all of your UI Challenges](https://medium.com/design-bootcamp/the-neo-brutalism-will-resolve-all-of-your-ui-challenges-35b503919dbc)
- [Neo-Brutalism in Marketing: Why 2025 Will Look Like a Love Letter to the 80s and a Techno-Punk Rave](https://honest-reviews.in/2025/01/07/neo-brutalism-in-marketing-why-2025-will-look-like-a-love-letter-to-the-80s-and-a-)
- [Minimalismo y maximalismo, ¿qué es el diseño web maximalista?](https://emmake.com/blog/minimalismo-y-maximalismo-que-es-el-diseno-web-maximalista/)
- [Y2K website design and examples](https://www.wix.com/blog/y2k-website-design %28de aquí podemos sacar imágenes%29)
- [A Flashback to the Future: Y2K Style and Contemporary Interface Design](https://www.uxgirl.com/blog/a-flashback-to-the-future-y2k-style-and-contemporary-interface-design)
- [Claymorphism: Will It Stick Around?](https://www.smashingmagazine.com/2022/03/claymorphism-css-ui-design-trend/)
- [What Is Skeuomorphism in UX Design?](https://elementor.com/blog/skeuomorphism-ux-design/#best-practices)
- [Transform Your Long-Form Content With This Guide to Scrollytelling](https://elementor.com/blog/guide-to-scrollytelling/)
- [12 Scrollytelling Examples That Bring Web Content to Life](https://www.vev.design/blog/scrollytelling-examples/)
- [Zero UI: Redefining the Future of Human-Technology Interaction](https://raw.studio/blog/zero-ui-redefining-the-future-of-human-technology-interaction/)
- [Zero UI: What it is and its modern use cases](https://blog.logrocket.com/ux-design/ui-design-zero-ui/)
- [How Search Will Evolve in a World Without Interfaces](https://www.coveo.com/blog/what-is-zero-ui/)
- [Fascinación Diseño AI: creatividad e inteligencia artificial](https://www.bmw.com/es/design/diseno-ai-y-arte-digital.html)
- [Inteligencia Artificial y diseño: un mix cada vez más habitual](https://graffica.info/inteligencia-artificial-y-diseno-un-mix-habitual/)
- [Diseño potenciado por IA: ¿la inteligencia artificial será amiga o enemiga de diseñadores y comunicadores?](https://www.pixartprinting.es/blog/diseno-ia/)
- [How to use behavioral design to build better products](https://plan.io/blog/behavioral-design-principles/)
- [Proactive Experiences and the Future of UX](https://uxmag.com/articles/proactive-experiences-and-the-future-of-ux)
- [Redefining UX: Behavior and Anticipatory Design in the Age of AI](https://uxpamagazine.org/redefining-ux-behavior-and-anticipatory-design-in-the-age-of-ai/)
- [Inclusive Design Principles for 2025: Creating accessible digital experiences](https://www.sherwen.com/insights/user-experience/inclusive-ux-design-trends-for-2025-trends-and-techniques)
- [Inclusive Design](https://www.nngroup.com/articles/inclusive-design/)
- [Accessibility in UX Design](https://www.lyssna.com/blog/accessibility-in-ux-design/)
- [‘Skin Tone Range’, la herramienta para búsquedas inclusivas de Pinterest](https://vein.es/skin-tone-range-la-herramienta-para-busquedas-inclusivas-de-pinterest/)
- [Drive your way – with the Women Rider Preference feature](https://www.uber.com/en-AU/blog/women-rider-preference/)
- [Microsoft: Increasing our Focus on Inclusive Technology](https://blogs.microsoft.com/accessibility/increasing-our-focus-on-inclusive-technology/)
- [Web design trend: bento box](https://bootcamp.uxdesign.cc/web-design-trend-bento-box-95814d99ac62)
- [Bento Box — A Buzzing 2024 Trend in UI/UX Design: Learn When and How to Embrace It](https://www.linkedin.com/pulse/bento-box-buzzing-2024-trend-uiux-design-learn-when-how-debnath-9xqgc/)
- [Understanding The Bento Layout Trend](https://www.saasframe.io/blog/the-bento-layout-trend)
- [Bento Box Design: A Complete Guide On Improving Your Web Aesthetics](https://alphaefficiency.com/bento-box-design)
- [Bento Box Design: Unpacking the Web Development Trend](https://www.palerto.com/post/bento-box-design-unpacking-the-web-development-trend)
- [UX Design for SaaS Interfaces in 2025: What’s the Difference?](https://uxplanet.org/ux-design-for-saas-interfaces-in-2025-whats-the-difference-de918a00cc5c)
- [What is sustainable web design?](https://sustainablewebdesign.org/)
- [Sustainable Web Design: Eco-Friendly Digital Solutions for the Future](https://medium.com/theymakedesign/sustainable-web-design-73426187f006)
- [10 sustainable website designs that will inspire you](https://en.ryte.com/magazine/examples-sustainable-website-designs)
- [Sustainable Web Design](https://www.mightybytes.com/blog/sustainable-web-design/)
- [Introduction to web sustainability](https://developer.mozilla.org/en-US/blog/introduction-to-web-sustainability/)
- [Eco-friendly web design: How to create a sustainable website](https://svaerm.com/en/blog/sustainable-website/)
- [Wild Color · Web Design Trends for 2025](https://youtu.be/k37ja%5FBWdpY?si=YsCgmxy6x3dm5AEO&t=164)
- [2025 Web Design Color Trends](https://blog.designingit.com/2025-web-design-color-trends/)
- [8 website color trends that’ll be everywhere in 2025](https://www.wix.com/blog/website-color-trends)
- [3D Design Trends for 2025 - from Spline to AI-powered design](https://elements.envato.com/learn/3d-design-trends)

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