Buzz
Buzz is the volume of conversation, mentions and attention that a brand, product, person or topic generates at a given moment
What it means, how it is used and where it comes up, with its related concepts.
What it is and how it works
It shows up in social media comments, press coverage, searches and personal recommendations. In itself it is neither positive nor negative: it describes how much people talk, not the tone, so it is analysed alongside sentiment.
Brands try to create buzz through launches, eye-catching stunts or partnerships, and track it with social listening tools. It should not be confused with hype, which is inflated expectation, or with word of mouth, the person-to-person recommendation that often fuels it.
Also known as
Word-of-mouth buzz
Topics