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Strategic design consultancy

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Discover Consumer Trends 2027

Market and consumer trends to preserve the value of the real.

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We design like we always have. We build like never before

Our approach

We can go further

The limits of what technology lets us achieve have been receding for years, but never as fast as now.

At Zorraquino, we bring business vision, judgement, human sensitivity and technical skill to help organisations make strategic decisions that improve their competitiveness.

How we work

Clients

Real Madrid: We worked with the club on the strategy and redesign of its live platform, so that its fans could follow every match minute by minute, from anywhere in the world., Swisscom: Focusing on architecture and human language, we brought out the mission and vision of its Tiko Energy brand: a statement of its commitment to energy efficiency and care for the ecosystem., Virgin: We supported Virgin in its launch in the Spanish market, contributing our perspective through tests with technical users to evaluate the service and spot opportunities to improve the customer experience., Guggenheim: We stepped into the world of art to elevate the digital identity of the Guggenheim Museum Bilbao, combining experience and digital transformation to take the museum to new touchpoints., Kutxabank: For more than ten years we have worked as Kutxabank's digital partner. We strengthen its strategy, connect with its audience and optimise its business goals to consolidate its positioning., Vaillant: As the group's digital partner in Spain, we design, develop and optimise digital products that improve the experience of the people who use them., Pernod Ricard: We created the universe of one of its new brands, from strategy to implementation, and built a value proposition that brings people closer to the pleasure of discovering, learning about and enjoying new flavours., Más Móvil: We supported Euskaltel (MásMóvil Group) in launching a new product, defining its digital identity and designing a people-centred space with simple, intuitive navigation that reflected its personality and helped it meet its business goals., Balenciaga: As part of a relationship of trust, we support the Cristóbal Balenciaga Museum in its digital positioning as the leading showcase of the Basque designer's life and work., Eroski: We work with Eroski on digitalising its campaigns and promotions, designing and developing digital communications that connect with consumers and strengthen the relationship with one of the leading retail brands in the Basque Country and Spain., EDP: We work with EDP to promote EDP Click, its online management service to save on electricity and gas bills, through the design and development of a microsite and a digital positioning and communication strategy., EITB: We drive the group's transformation through the design and development of its digital presence and on-demand content. We elevate EITB's offer and build an ecosystem that consolidates its digital universe., Bodeboca: Since its beginnings more than ten years ago, we have supported Bodeboca, Spain's leading online wine retailer, with its brand positioning and the development of its digital channels., Goiko: We drive the brand's digital evolution by redesigning its channels and optimising the experience to boost engagement with its community., BBK: We support the foundation and its Obra Social with strategic vision and innovative solutions to strengthen the organisation and its positioning, anticipate trends and reinforce its network of agents., Diputación Foral de Bizkaia: We work with the public institution on strategic and brand projects across different areas, providing consultancy and launching initiatives that strengthen the region's competitiveness., Fundación Anesvad: We help the organisation rethink its brand strategy and design and launch communication actions that connect with new audiences and extend its reach and visibility.

Solutions

Made to measure

As many solutions as there are brands

What we learn in every project becomes exclusive tools: the experience of bespoke development, turned into ready-made solutions that add value.

We can help

Explore the trends

Report · November 2026

Consumer Trends 2027

Market and consumer trends to preserve the value of what’s real.

Packed room facing a speaker with a screen in the background

Session · January 2026

AI Creative

Zorraquino session from January 2026 on AI Creative: how artificial intelligence is changing creativity and design. Full video.

Report · September 2025

Crisis Trends 2025

“The trend report we never wanted to write, but can no longer ignore”. Ten crises shaping 2025, from the climate emergency to the cost of living, corruption, authoritarianism and Gaza, with figures, current cases and…

Zorraquino

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A team of humanists, technologists, creators, analysts, curious minds and visionaries. Different disciplines in one conversation

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