CPV (cost per view)
CPV is the cost per view of an audiovisual asset according to the definition used in a campaign. It can function as a metric or as a basis for buying advertising
What it means, how it is used and where it comes up, with its related concepts.
What it is and how it works
A billable view depends on rules such as duration or interaction and does not prove that someone paid meaningful attention to the message. CPV should be considered alongside context, retention and relevant outcomes. Before comparing campaigns, check that both count views in the same way.
Also known as
Cost per view
Topics