Google Ads
Google Ads is Google's advertising platform for managing campaigns across its properties and partner networks
What it means, how it is used and where it comes up, with its related concepts.
What it is and how it works
It allows objectives, audiences, formats and budgets to be configured according to the available options. It was previously called Google AdWords. Ad position and delivery depend on various factors, so placing the highest bid is not enough to guarantee a result.
Also known as
Google AdWords
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