Brand ambassador
A brand ambassador represents and recommends a brand on an ongoing basis to a particular community or audience
What it means, how it is used and where it comes up, with its related concepts.
What it is and how it works
They can be an employee, customer, specialist or content creator. The relationship can be paid or voluntary and should be disclosed transparently where appropriate. Affinity with the brand and the credibility of their recommendations are essential factors.
Also known as
Brand ambassadors
Topics
Variants and linked concepts
- Brand advocate. A brand advocate recommends based on their affinity or experience. There is not always a formal ambassador relationship.