Product cannibalisation
Cannibalisation occurs when an offering takes sales that previously went to another product or service from the same company
What it means, how it is used and where it comes up, with its related concepts.
What it is and how it works
It can be an unwanted effect or a deliberate decision to renew the business. Assessing it requires looking at incremental sales, margins and the acquisition of new customers. An internal transfer of sales does not necessarily mean a loss of value for the company.
Also known as
Cannibalisation
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