Eponym
An eponym is a person's name that gives its name to a place, product, phenomenon or other entity. In branding, this can occur when a brand uses its founder's surname
What it means, how it is used and where it comes up, with its related concepts.
What it is and how it works
In branding, that choice connects the identity to a personal reference but does not determine how it will be perceived. It should be distinguished from using a brand name as the common name for a category. Linguistic evolution and implications for legal protection are different matters; one does not automatically establish the other.
Also known as
genericised trade mark, proprietary eponym, genericide
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