Personal brand
A personal brand is the perception and reputation a person builds through their career, behaviour and communication
What it means, how it is used and where it comes up, with its related concepts.
What it is and how it works
Managing it helps to express a recognisable specialism and professional proposition. It should be based on demonstrable skills and experience. Visibility is part of the process, but frequent presence on social media does not replace the credibility of the work done.
Also known as
Personal branding
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