Brand positioning
Brand positioning defines the place a brand seeks to occupy for an audience compared with the available alternatives
What it means, how it is used and where it comes up, with its related concepts.
What it is and how it works
It relates needs, category, difference and reasons to believe in the proposition. It is a strategic choice that should be reflected in product, experience and communication. Its internal wording needs to be checked against the market's actual perception.
Also known as
Strategic positioning
Topics