Top of mind
Top of mind is the first brand a person mentions unprompted when thinking about a category
What it means, how it is used and where it comes up, with its related concepts.
What it is and how it works
It is used in research as a measure of brand recall. Results depend on how the category is phrased and who is asked. Being the first brand recalled does not guarantee being the preferred one or the one chosen in a purchase.
Topics