Customer acquisition cost
Customer acquisition cost, or CAC, relates defined acquisition costs to the new customers obtained
What it means, how it is used and where it comes up, with its related concepts.
What it is and how it works
It should make clear which expenses and period are included, as well as any delay between investment and sign-up. It helps assess sustainability together with margin and retention. It is not the same as cost per lead or any advertising CPA.
Also known as
CAC
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