Ad-Visor
Ad-Visor is a name used in advertising evaluation. The name alone does not identify a universal method or establish a particular way of measuring effectiveness
What it means, how it is used and where it comes up, with its related concepts.
What it is and how it works
Ad evaluation needs to distinguish what is being observed: comprehension, recall, brand attribution or subsequent response. A pretest examines a creative before it is distributed; a post-test analyses results afterwards. Describing a commercial service called Ad-Visor requires its specific terms and methodology, which should not be generalised to all advertising research.
Also known as
Ad pre-testing, Ad post-testing
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