Audio ad
An audio ad is an advertisement in audio format placed in digital services such as music streaming platforms, podcasts or online radio
What it means, how it is used and where it comes up, with its related concepts.
What it is and how it works
It usually lasts 15 to 30 seconds and may be accompanied by an on-screen visual, such as a clickable banner or image. It is bought directly on the platforms themselves, for example Spotify, or through programmatic audio buying, which allows targeting by location, age, time of day or content type.
It differs from a traditional radio spot in its digital targeting and measurement, although it shares the creative challenge of working with sound alone. In podcasts, a distinction is made between dynamically inserted ads and host-read mentions.
Also known as
Digital audio ad
Topics