Focus group
A focus group is a moderated conversation with several people to explore perceptions, language and reactions to a topic
What it means, how it is used and where it comes up, with its related concepts.
What it is and how it works
The interaction can reveal agreements and differences, but it can also produce conformity or influence between participants. It cannot be used to estimate population percentages. Its results should be interpreted within the context and the criteria used to select the group.
Topics