Lead magnet
A lead magnet is a resource or benefit offered to start a relationship with people interested in a topic
What it means, how it is used and where it comes up, with its related concepts.
What it is and how it works
It can be a guide, a tool or an information session. It should provide real value and explain how the data requested will be used. Its effectiveness is judged by the quality of the relationship it creates, not just the number of sign-ups.
Topics