Mailchimp
Mailchimp is a platform for managing communications and marketing activities, particularly associated with email. It helps organise contacts, prepare messages and analyse campaigns
What it means, how it is used and where it comes up, with its related concepts.
What it is and how it works
Features and limits depend on the service purchased and the context of use. The tool does not replace an editorial proposition or appropriate preference management. To evaluate a campaign, it is useful to relate delivery, clicks and subsequent actions, interpreting metrics affected by email client automation with caution.
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