Native video
Native video has two common uses. It may describe audiovisual advertising adapted to the environment in which it appears, or a video uploaded directly to a platform rather than linked from another
What it means, how it is used and where it comes up, with its related concepts.
What it is and how it works
The first meaning requires the advertising relationship to remain visible. Visual integration does not guarantee an absence of interruption. The second describes technical distribution and does not in itself imply better performance. The intended meaning needs to be stated to avoid confusing format, hosting and commercial purpose.
Also known as
Native video ad
Topics