OMO (online-merge-offline)
OMO, or online-merge-offline, describes an approach that integrates physical and digital experiences through shared processes and information. It seeks to make interactions part of a consistent relationship
What it means, how it is used and where it comes up, with its related concepts.
What it is and how it works
It overlaps with omnichannel approaches and does not represent a universally higher technical level. Its usefulness is understood through specific situations, such as continuing a purchase between a shop and an application. Integration needs to respect context and data boundaries, without imposing identification on every interaction.
Also known as
Online-merge-offline, Online merged with offline
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