Reels
Reels are a video format associated with Meta's social platforms. They are used to publish pieces that can combine images, sound, text and editing
What it means, how it is used and where it comes up, with its related concepts.
What it is and how it works
Duration and available tools depend on the platform. The format does not guarantee greater organic reach. For a brand, what matters is that the piece has a clear idea, makes sense in context and offers accessible alternatives. Evaluation should distinguish views, attention and subsequent interest.
Also known as
Instagram Reels, Facebook Reels
Topics