What is a retainer?

Contract whereby a business hires the services of an advertising agency for a specific period of time - one year, a few months or a few hours. If is distinct from a project-based contract in that the agency generally is not limited to working on a single project, but may work on any number of projects that arise during the contract period.

Other denominations:
Retainer

 
Download our trends reports
Consumer Trends Branding Trends See more reports

Other digital marketing
related terms

A

B

C

D

E

F

G

H

I

i

J

K

L

M

N

O

P

Q

R

S

T

U

V

W

Y

#