Offline
Offline means disconnected or not connected to a network. In marketing, it is also used to describe experiences and channels that take place outside the internet
What it means, how it is used and where it comes up, with its related concepts.
What it is and how it works
It does not necessarily mean non-digital: a screen or application can work without a connection. An experience can combine online and offline moments, such as preparing a transaction on a mobile phone and completing it in a shop. It is better to explain the specific situation when the label might confuse the channel with the technology used.
Also known as
off-line, disconnected
Topics