Referral traffic
Referral traffic comprises visits attributed to links from other sites according to the tool's classification. It may come from publications, partners or resources that recommend content
What it means, how it is used and where it comes up, with its related concepts.
What it is and how it works
Not every domain recorded as a referral represents an editorial recommendation. Payment gateways and other technical steps can alter attribution. Exclusions should reflect their role in the journey, preserving referrals that do provide information. Referrals is retained as an alias for the same concept.
Also known as
Referrals
Topics