Skip to content

Webmaster tools

Webmaster tools are the free services search engines offer so that people responsible for a website can check how it is crawled, indexed and shown in results

What it means, how it is used and where it comes up, with its related concepts.

What it is and how it works

They let site owners verify ownership, submit sitemaps, review crawling or indexing errors, see the queries a site appears for, check inbound links and receive security or manual action alerts. They usually come with guidance on each search engine’s recommendations.

Google’s was called Google Webmaster Tools until 2015, when it became Google Search Console; Bing offers Bing Webmaster Tools, and other search engines such as Yandex have their own. They do not improve rankings on their own: they provide diagnostics for technical and content decisions.

Also known as

search engine webmaster tools

Related concepts

Webmaster tools: what it is and how it works · Zorraquino