Account-based marketing
Account-based marketing, or ABM, focuses marketing and sales activity on accounts selected for their strategic relevance
What it means, how it is used and where it comes up, with its related concepts.
What it is and how it works
It adapts messages and experiences to the needs and stakeholders of each organisation. It requires sales coordination and selection criteria. Personalising a company's name in a mass message does not in itself amount to an ABM strategy.
Also known as
ABM
Topics