CTR
CTR is the percentage of impressions that result in a click on an ad, link or result
What it means, how it is used and where it comes up, with its related concepts.
What it is and how it works
It is calculated by dividing clicks by impressions and multiplying by a hundred. It should be compared across similar contexts. A high CTR can indicate relevance, but also a confusing or sensationalist promise; it is worth reviewing the experience and results that follow the click.
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